Social Media Specialist

Woolworths; Cape Town; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A leading retail company in Cape Town is looking for an experienced social media professional to manage and execute social strategy. Responsibilities include developing content, leading the social media team, and reporting on content metrics. The ideal candidate has a minimum of 5 years in social media marketing, strong communication skills, and is adept at leading teams. This role emphasizes organic social media engagement aligned with brand values.

Qualifications

• Minimum 5 years of experience in social media marketing and communications.
• Excellent written, verbal and presentation skills.
• Capable of leading a team and dealing with stress.

Responsibilities

• Execute strategy for organic social media.
• Develop social media content strategies aligned with brand values.
• Manage and lead Social Media Consultants.

Skills

Social Media Marketing

Communication Skills

People Management

Analytical Thinking

Creative Thinking

Tools

Social Analytical Tools

CRM Systems

Job description

Job category : Media planning and Purchasing Location : Cape Town Contract : Permanent EE position : No Introduction

This role is responsible for the execution of strategy and inputting into the development of top class organic social media. This includes the sourcing, planning, scheduling and reporting on social channels including Facebook, Instagram, Twitter, TikTok and more. This role is particularly focused on organic social media, yet may be expected to assist across the communications team if required.

Key Responsibilities

• Ensure Woolworths social media reflects the Values of our business including Customer First, Quality, Inspiration, In Touch, Responsibility, Integrity and Collaboration.
• Assist in developing social media content and community strategies that foster community spirit and engaging dialogue in line with the Woolworths Brand Values.
• Manage and lead Social Media Consultants to achieve excellent outcomes.
• Assist with the production of various content types and advertising material across social platforms.
• Ensure all social content developed is appropriate, relevant and effectively meets strategy, trade, online and campaign requirements.
• Maintain effective social and digital media journeys, allowing for the prompt and accurate dissemination of information to customers on social media.
• Maintain creativity and thought leadership in the Communications Team and Woolworths business as a whole.
• Keep abreast of local and international social content trends, including pop culture references and customer interests, to benchmark Woolworths to a global standard.
• Connect with brand and creative teams to ensure social content is available and in line with the strategy.
• Execute and evolve best practices for social media.
• Knowledge of measurement tagging, reporting and analytics, messaging, branding, creative and content, backend technical and database considerations.
• Track and analyse content metrics and tie budget, plans and programs to the achievement of agreed upon KPIs.
• Strengthen and grow the social media pages and protect the Woolies reputation.
• Supply weekly and monthly reports as required.

Minimum Requirements

• Minimum 5 years of experience with a firm understanding of Social Media Marketing and Communications practices.
• Excellent written, verbal and presentation communication skills.
• People management and capable of leading by example.
• Ability to deal with stress.
• Balanced creative and analytical thinking style.
• Ability to make effective, agile decisions.
• Energy and resilience.
• Knowledge of content channel strategy, marketing metrics, CRM, acquisition databases, search, web technologies, social analytical tools.
• Keen understanding of content optimization through consistent tone, visual and brand guidelines, and key messaging.
• Experience effectively collaborating across multiple teams, business units and managing agencies.
• Results oriented.
• Ability to influence and persuade key stakeholders.
• Plays a leading and supporting role in implementing initiatives at team level.
• Self-motivated with the ability to challenge the status quo and inspire others.