Social Media Specialist

Flash; Cape Town; Hybrid; ZAR 300 000 - 500 000; Full time

Job summary

A leading fintech company is seeking a Social Media Specialist to enhance their marketing efforts. You will develop and implement social media strategies, create engaging content, and foster community engagement across various platforms. Ideal candidates will have at least 3 years of experience in a similar role, a degree in Marketing or Communications, and strong proficiency in social media tools. This role will require some travel and after-hours work based on campaign needs.

Qualifications

• 3+ years’ experience as a social media specialist or similar role.
• Strong understanding of social media platforms and trends.
• Strong written communication skills for social posts and engagement.

Responsibilities

• Develop and execute social media strategies aligned with business objectives.
• Contribute to developing engaging content for various platforms.
• Foster community engagement by professionally responding to comments and messages.

Skills

Social media strategy

Content creation

Community engagement

Performance monitoring

Cross-functional collaboration

Customer service orientation

Problem-solving

Education

Degree in Marketing, Communications, or related field

Tools

Hootsuite

Sprout Social

Brandwatch

Microsoft Office Suite

Job description

Company

A well-established brand with a global strategy, that prides itself on making people's lives easier through frontier technology that creates enabling opportunities.

Culture

At FLASH, we realise that "the way we do things around here" drives our business and enables us to achieve our purpose of "Making People\'s Lives Easier".

Values

• We are all in
• We have each other\'s backs
• We are brave

Job Role

Social Media Specialist to join our dynamic marketing team.

Responsibilities

• Social Media Strategy & Execution: Develop and execute social media strategies aligned with broader business objectives, conduct market and competitor analysis to identify trends, manage both organic and paid social campaigns, including KPI tracking and adjustments to optimize performance.
• Content Creation & Calendar Management: Contribute to developing engaging, visually compelling content for Facebook, Instagram, LinkedIn, Twitter, TikTok, YouTube, WhatsApp, and other relevant platforms, maintain a social media calendar, collaborate with content creators and designers, coordinate live coverage for events or campaigns.
• Community Engagement & Customer Interaction: Foster community engagement by responding promptly and professionally to comments, messages, and reviews, monitor sentiment, track customer feedback, collaborate with Customer Care on FAQs, manage closing of DM and bot-based messages on platforms such as WhatsApp.
• Performance Monitoring & Reporting: Use analytics tools to monitor key metrics (engagement, reach, sentiment analysis), generate insightful reports, identify trends, make recommendations for campaign improvements, support crisis communication with timely responses.
• Cross-Functional Collaboration & Influencer Relations: Partner with Marketing, Product, Customer Care, and other teams to align social media efforts with business goals, manage and develop influencer relationships, amplify campaigns through partnerships and community interactions.
• Event Coverage & Content Innovation: Coordinate social event coverage, capture content, stay up to date with industry trends and social media innovations.

Additional Information

Travel: Occasional travel may be required for event coverage, market visits, conferences, content shoots, or influencer engagements. Working Hours: Some after‑hours work may be required to manage platforms based on campaign needs.

Qualifications

• A Degree in Marketing, Communications, Public Relations, or a related field.
• 3+ years’ experience as a social media specialist or similar role, preferably within FinTech or mass‑market industries.
• Strong understanding of social media platforms, trends, and best practices.
• Strong written communication skills for social posts, FAQs, and engagement.
• Proficiency in social media management and analytics tools (e.g., Hootsuite, Sprout Social, Brandwatch) and Microsoft Office Suite.
• Ability to guide and contribute to the development of engaging, original content and innovative campaign ideas.
• Clear articulation of information, challenging ideas to drive effective communication, generating new ideas, exploring possibilities, and developing strategies that drive innovation.
• Strong customer service orientation, good judgment, and problem‑solving abilities.
• Thoroughness in exploring and understanding problems, developing expertise, adopting practical approaches and providing valuable insights.
• Collaborative mindset, influence across functions, establish rapport, meet deadlines, follow procedures, and handle details meticulously.
• Friendly, outgoing personality.

Thank you for your interest in joining our team.

We carefully review all applications, and if your qualifications meet our needs, we will contact you within 14 days.

Please note that we are only looking to have a new starter from January. If you do not hear from us within this timeframe, please consider your application unsuccessful.

We appreciate your understanding and encourage you to apply for future opportunities that match your skills and experience.