Social Media & Online Reputation Management Specialist

Staff Solutions; Gauteng; On-site; ZAR 400,000 - 600,000; Full time

Job summary

A leading marketing solutions provider in South Africa is seeking a professional to manage digital marketing functions. The role involves overseeing social media strategies, community engagement, and online reputation management. Ideal candidates will have at least 5 years of relevant experience, particularly in digital marketing and social media management. This position offers the opportunity to drive impactful marketing efforts in a growing brand environment.

Qualifications

• At least 5 years of experience in social media and/or digital marketing management.
• Strong background in social media listening and performance reporting.
• Familiarity with online reputation platforms.

Responsibilities

• Manage and grow social media platforms including Facebook and Instagram.
• Develop content calendars across platforms.
• Monitor and analyse campaign performance.

Skills

Social media management

Digital marketing strategy

Analytical skills

Copywriting

Customer engagement

Education

Bachelor’s Degree or National Diploma in Digital Marketing, Communications, Business Management

Tools

Facebook Business Manager

LinkedIn Campaign Manager

YouTube Studio

Google Analytics

CRM systems

Job description

Minimum Requirements

Qualifications:

• Matric (Grade 12)
• Bachelor’s Degree or National Diploma in Digital Marketing, Communications, Business Management, or a related field

Experience:

• At least 5 years of experience in social media and/or digital marketing management, including paid media
• Proven experience with platforms such as Facebook Business/Ad Manager, LinkedIn Campaign Manager, and YouTube Studio
• Strong background in social media listening, analytics, and performance reporting
• Familiarity with online reputation platforms such as Google Reviews, HelloPeter, and others
• Previous work in agency environments or internal digital teams within consumer‑facing brands preferred

Key Responsibilities

Social Media Management

• Manage and grow multiple social media platforms including Facebook, Instagram, LinkedIn, Twitter, and YouTube
• Develop and schedule content calendars across platforms
• Oversee content development, creative direction, and copywriting
• Set up, optimise, and manage paid social media campaigns (especially Facebook and LinkedIn)
• Monitor and analyse campaign performance, producing regular reports and recommendations
• Track trends in social media and digital engagement, advising the broader team on opportunities
• Collaborate with internal teams to align marketing goals with digital strategies
• Manage leads and customer interactions via integrated CRM systems
• Optimise Facebook Chatbots and lead nurturing workflows

Community Management

• Actively engage with communities on social media platforms
• Provide timely and professional responses to customer queries, compliments, and complaints across social media, Google Reviews, HelloPeter, and other platforms
• Monitor community feedback, manage engagement metrics, and escalate issues when needed
• Assist in driving positive engagement during events and campaigns

Online Reputation Management

• Monitor digital channels for brand mentions and sentiment
• Use ORM tools to track sentiment, share of voice, media classification, and engagement
• Respond to online reviews and work to convert negative feedback into positive brand experiences
• Develop strategies for proactively increasing positive reviews and content
• Deliver reputation reports and insights with actionable recommendations
• Identify potential risks or crises and apply conflict resolution principles

Digital Marketing Support

• Support the marketing team in the development and analysis of digital campaigns
• Assist with content marketing and performance reporting across all platforms
• Conduct competitor analysis and trend reporting
• Contribute to campaign planning and execution with a digital‑first approach

Technical Competencies

• Facebook Business Manager / Ads Manager
• LinkedIn Campaign Manager
• YouTube Studio and Analytics
• Instagram for Business
• Google Analytics and Google Data Studio
• CRM & chatbot integration platforms
• ORM Tools (e.g., sentiment analysis, share of voice tools)
• Proficiency in Microsoft Office Suite and other digital marketing platforms

Essential Skills and Attributes

• Strong copywriting and communication skills
• Excellent understanding of digital and social media platforms
• Solid knowledge of paid media, campaign optimisation, and performance analytics
• Ability to identify and mitigate reputational risks
• Proactive and solutions‑oriented
• Highly organised with strong time‑management skills
• Analytical thinker with strong attention to detail
• Customer‑focused with a professional approach to social engagement
• Resilient and able to work under pressure
• Collaborative mindset with a willingness to learn and adapt

This is a great opportunity for a digital‑savvy professional to take ownership of a key function within a growing brand’s marketing environment.

If you’re passionate about social media, reputation management, and delivering measurable impact through digital channels, we encourage you to apply.