Social Media & Online Reputation Management Specialist

Staff Solutions Recruitment; Gauteng; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A recruitment agency in Gauteng is seeking a digital marketing professional with over 5 years of experience in social media management and digital marketing. The role involves managing multiple social media platforms, developing content strategies, and optimizing paid campaigns. Ideal candidates will have a strong analytical background and experience with tools like Facebook Ads and Google Analytics. This is an excellent opportunity for a proactive individual to make a measurable impact in a growing brand's marketing environment.

Qualifications

• At least 5 years of experience in social media and digital marketing management.
• Proven experience with Facebook Business / Ad Manager and LinkedIn Campaign Manager.
• Strong background in social media analytics and reporting.

Responsibilities

• Manage and grow social media platforms including Facebook, Instagram, LinkedIn, and YouTube.
• Develop content calendars and oversee content creative direction.
• Monitor campaign performance and manage lead interactions through CRM systems.

Skills

Social media management

Digital marketing

Analytics

Copywriting

Community engagement

Education

Bachelors Degree or National Diploma in Digital Marketing, Communications, Business Management, or related field

Matric (Grade 12)

Tools

Facebook Business / Ad Manager

LinkedIn Campaign Manager

YouTube Studio

Google Analytics

CRM integration platforms

ORM tools

Job description

Minimum Requirements

• Matric (Grade 12)
• Bachelors Degree or National Diploma in Digital Marketing, Communications, Business Management, or a related field

• At least 5 years of experience in social media and / or digital marketing management, including paid media
• Proven experience with platforms such as Facebook Business / Ad Manager, LinkedIn Campaign Manager, and YouTube Studio
• Strong background in social media listening, analytics, and performance reporting
• Familiarity with online reputation platforms such as Google Reviews, HelloPeter, and others
• Previous work in agency environments or internal digital teams within consumer-facing brands preferred

Key Responsibilities

Social Media Management

• Manage and grow multiple social media platforms including Facebook, Instagram, LinkedIn, Twitter, and YouTube
• Develop and schedule content calendars across platforms
• Oversee content development, creative direction, and copywriting
• Set up, optimise, and manage paid social media campaigns (especially Facebook and LinkedIn)
• Monitor and analyse campaign performance, producing regular reports and recommendations
• Track trends in social media and digital engagement, advising the broader team on opportunities
• Collaborate with internal teams to align marketing goals with digital strategies
• Manage leads and customer interactions via integrated CRM systems
• Optimise Facebook Chatbots and lead nurturing workflows

Community Management

• Actively engage with communities on social media platforms
• Provide timely and professional responses to customer queries, compliments, and complaints across social media, Google Reviews, HelloPeter, and other platforms
• Monitor community feedback, manage engagement metrics, and escalate issues when needed
• Assist in driving positive engagement during events and campaigns

Online Reputation Management

• Monitor digital channels for brand mentions and sentiment
• Use ORM tools to track sentiment, share of voice, media classification, and engagement
• Respond to online reviews and work to convert negative feedback into positive brand experiences
• Develop strategies for proactively increasing positive reviews and content
• Deliver reputation reports and insights with actionable recommendations
• Identify potential risks or crises and apply conflict resolution principles

Digital Marketing Support

• Support the marketing team in the development and analysis of digital campaigns
• Assist with content marketing and performance reporting across all platforms
• Conduct competitor analysis and trend reporting
• Contribute to campaign planning and execution with a digital-first approach

Technical Competencies

• Facebook Business Manager / Ads Manager
• LinkedIn Campaign Manager
• YouTube Studio and Analytics
• Instagram for Business
• Google Analytics and Google Data Studio
• CRM & chatbot integration platforms
• ORM Tools (e.g., sentiment analysis, share of voice tools)
• Proficiency in Microsoft Office Suite and other digital marketing platforms

Essential Skills and Attributes

• Strong copywriting and communication skills
• Excellent understanding of digital and social media platforms
• Solid knowledge of paid media, campaign optimisation, and performance analytics
• Ability to identify and mitigate reputational risks
• Proactive and solutions-oriented
• Highly organised with strong time-management skills
• Analytical thinker with strong attention to detail
• Customer-focused with a professional approach to social engagement
• Resilient and able to work under pressure
• Collaborative mindset with a willingness to learn and adapt

This is a great opportunity for a digital-savvy professional to take ownership of a key function within a growing brands marketing environment.

If youre passionate about social media, reputation management, and delivering measurable impact through digital channels, we encourage you to apply.