Social Media & Online Reputation Management Specialist

West Coast Personnel; Gauteng; On-site; ZAR 200,000 - 300,000; Full time

Job summary

A leading automotive manufacturer is seeking a Social-Media & Online Reputation Management Specialist to enhance their digital presence and manage their brand reputation across all digital platforms. The candidate should possess a Bachelor's Degree in Digital Marketing, have at least 5 years of experience in social-media management, and demonstrate proficiency in relevant tools. This role is based in Elandsfontein, Gauteng and offers a dynamic work environment.

Qualifications

• Minimum 5 years of experience in Social-Media and/or Digital Marketing Management.
• Proven experience managing paid media campaigns across multiple platforms.
• Strong understanding of ORM tools and digital analytics.

Responsibilities

• Manage all corporate social media channels like Facebook and Instagram.
• Create and monitor content calendars aligned with brand objectives.
• Set up and optimise paid media campaigns.
• Monitor and respond to customer interactions professionally.
• Conduct sentiment analysis for brand perception management.

Skills

Social media management

Online reputation management

Digital marketing analytics

Communication skills

Creative thinking

Multitasking

Education

Bachelor’s Degree or National Diploma in Digital Marketing

Matric Certificate

Tools

Facebook Business / Ads Manager

LinkedIn Campaign Manager

YouTube Studio

Google Analytics

Google Data Studio

Job description

A leading automotive manufacturer is looking for a highly skilled Social-Media & Online Reputation Management Specialist to join their Head Office team in Elandsfontein (Gauteng).

This role is pivotal in maintaining a strong and positive brand presence across all digital platforms, managing online reputation, and ensuring consistent engagement and communication with target audiences.

Non-Negotiable Requirements :

• Bachelor’s Degree or National Diploma in Digital Marketing, Business Management, Communication, or a related field
• Matric Certificate
• Minimum 5 years’ proven experience in Social-Media and / or Digital Marketing Management within a fast-paced environment
• Demonstrated experience managing paid media campaigns across Facebook, LinkedIn, and YouTube
• Strong understanding of Online Reputation Management (ORM) tools, analytics, and reporting
• Proficiency in social media listening and insights tools
• Hands-on experience in :
• Facebook Business / Ads Manager
• LinkedIn Campaign Manager
• YouTube Studio
• South African Citizen

Key Responsibilities :

• Manage and maintain all corporate social media channels, including Facebook, Instagram, LinkedIn, Twitter, and YouTube
• Create, implement, and monitor content calendars aligned with brand and campaign objectives
• Set up, manage, and optimise paid media campaigns to drive measurable engagement and conversions
• Oversee creative content, copywriting, and asset development for social channels
• Monitor and respond to customer queries, compliments, and complaints on social media and review platforms (Facebook, Google, HelloPeter, etc.)
• Conduct social listening and sentiment analysis to proactively manage brand perception
• Identify online threats or crises and apply effective conflict resolution techniques
• Generate and analyse reports on campaign performance, engagement metrics, and ROI
• Collaborate closely with the Digital Marketing Manager, Sales, and Customer Service teams to align strategies and messaging
• Ensure compliance with company brand standards and uphold professional online communication

Skills & Competencies

• In-depth understanding of social media trends and digital marketing analytics
• Excellent written and verbal communication skills
• Advanced computer literacy (MS Office Suite, Google Analytics, Google Data Studio)
• Strong organisational and multitasking abilities
• Proactive problem solver with exceptional analytical skills
• Ability to manage online communities with professionalism and empathy
• Creative, innovative, and strategic thinker with strong attention to detail

Key Performance Indicators (KPIs)

• Positive social sentiment and brand reputation metrics
• Increased engagement and follower growth across all platforms
• Timely and professional response rate to customer interactions
• Achievement of paid campaign performance and ROI targets
• Accurate and insight-driven monthly reporting

To Apply :

Only candidates who meet all non-negotiable requirements will be considered.

Send your CV, supporting documents / qualifications, and a recent head & shoulders photo.

If you do not receive feedback within two weeks, please consider your application unsuccessful.