Social Media / Marketing Manager (Real Estate / OfficeBased)

Black Pen Recruitment; Cape Town; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A dynamic real estate agency in Cape Town seeks an experienced Marketing Specialist to develop and execute marketing strategies. The role involves managing campaigns, generating leads, and overseeing digital marketing efforts to enhance brand presence. Ideal candidates will have a degree in Marketing or Real Estate, extensive experience in the sector, and be fluent in English and Afrikaans. This full-time position requires onsite work and offers opportunities for creative and strategic input.

Qualifications

• 5+ years of experience in marketing within the real estate sector.
• 2+ years of experience leading teams in a target-driven environment.
• Strong understanding of housing market trends and buyer behaviour.

Responsibilities

• Develop and execute detailed marketing strategies.
• Lead end-to-end marketing campaigns across multiple channels.
• Collaborate with sales and internal teams for lead generation.

Skills

Exceptional written and verbal communication skills

Creative thinking for marketing strategies

Project management skills

Data analysis skills

Bilingual English and Afrikaans

Education

Degree in Marketing or Real Estate

Tools

Digital marketing tools (SEO, PPC)

Adobe Creative Suite

CRM systems

Job description

Our client is a real estate agency offering expert services in residential, commercial, and investment property sales. Known for their professional, transparent approach and strong local market insight, they prioritise client satisfaction at every step. With tailored marketing strategies and dedicated support, our client ensures a smooth and efficient property journey for both buyers and sellers.

Job type: Full time / Permanent

Location: Cape Town, De Waterkant

Work Place : Onsite

Portfolio Requirement: Candidate must present a portfolio showcasing previous work

Reporting Line: Directly to the CEO and Founder

Requirements

• Degree in Marketing, Real Estate, or related field.
• Proven experience (5+ years) in marketing within the real estate and
• A minimum of 2+ years’ experience successfully leading cross-functional teams within target driven environment.
• Strong understanding of housing market trends, buyer behaviour and conducting thorough Comparative Market Analysis.
• Experience managing marketing campaigns.
• Proficient in digital marketing tools (SEO, PPC, social media, email marketing, Google Analytics, etc.).
• Experience with CRM systems, marketing automation tools, and content management systems (CMS).
• Experience with regulatory compliance obligations for PPRA and FIC.

Additional Requirements

Skills

• Exceptional written and verbal communication skills, with a keen eye for detail.
• Creative thinking with the ability to develop innovative marketing strategies.
• Strong project management skills and ability to manage multiple initiatives simultaneously.
• Ability to analyse data and derive insights to refine marketing strategies.
• Proficiency in Microsoft Office Suite and design tools like Adobe Creative Suite (InDesign, Photoshop, Illustrator) is a plus.

Personal Attributes

• Results-oriented with a passion for achieving marketing goals.
• Proactive and self-motivated with excellent problem-solving abilities.
• Strong interpersonal and relationship-building skills.
• Ability to work in a fast-paced, deadline-driven environment.
• Bilingual English and Afrikaans advantageous
• High-energy, professionally conducted applicant.

Responsibilities

Marketing Strategy Development

• Develop and execute detailed marketing strategies to grow brand presence and generate leads ensuring alignment with business goals and target audience needs.
• Develop and manage marketing budgets for projects, ensuring maximum ROI.
• Streamline accurate and relevant reporting of ongoing progress.
• Conduct market research to understand competitive landscape, buyer personas, and emerging trends in the housing market.
• Tracking performance metrics, generate reports, and present results to Management.

Campaign Management

• Lead end-to-end marketing campaigns across multiple channels (online, offline, and events) to promote project, property and a group of companies.
• Coordinate with creative teams to develop marketing materials including brochures, websites, advertisements, social media content etc.
• Monitor and measure campaign effectiveness, adjusting strategies based on data-driven insights and results.

Brand Positioning and Messaging

• Ensure consistent brand messaging across all marketing platforms for various projects.
• Develop compelling content and narratives that communicate the unique selling points of the real estate brand.
• Collaborate with designers and copywriters to produce engaging content.

Lead Generation and Sales Support

• Work closely with the sales team to generate qualified leads through targeted marketing efforts.
• Drive maximising lead conversion ratios for property viewings and sales.
• Coordinate the development of sales tools, such as templates, presentations and pitch materials, that help close sales.
• Coordinate with operations teams on property viewings, open houses, and other client-facing events.

Digital Marketing

• Oversee the development and execution of digital marketing strategies, including search engine optimization, social media, and all other marketing strategies.
• Manage and optimize the company website, ensuring it effectively showcases the brand, the agents and properties effectively.
• Utilize analytics tools to track and report on digital marketing performance.

Stakeholder Collaboration

• Collaborate with internal departments & agents to craft property marketing plans that drive engagement & sales, ensuring marketing efforts align with project timelines and objectives.
• Build relationships with external agencies, media, and industry partners to leverage cross-promotion opportunities.