Social Media Marketing

Wild Dreams; Cape Town; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A well-known bakery and cafe chain is looking for a creative Social Media Marketing and Design Coordinator in Cape Town. This role involves managing social media presence, creating visual content, and supporting marketing initiatives to enhance brand awareness and engagement. The ideal candidate has a background in social media management and design, with proficiency in Adobe Creative Suite. A degree in Marketing or a related field is preferred.

Qualifications

• Proven experience in social media management and digital content creation.
• Strong eye for design, typography, and visual storytelling.
• Knowledge of social media analytics tools and content scheduling platforms.

Responsibilities

• Develop, implement, and manage social media campaigns across multiple platforms.
• Create visually appealing content in line with brand guidelines.
• Monitor social media performance and provide actionable insights.

Skills

Social media management

Digital content creation

Proficiency in Adobe Creative Suite

Strong eye for design

Excellent communication skills

Project management

Education

Degree or diploma in Marketing, Graphic Design, Communications

Tools

Adobe Photoshop

Adobe Illustrator

Adobe Premiere Pro

Adobe After Effects

Job description

A well-known bakery and cafe chain is seeking a creative and results‑driven SOCIAL MEDIA MARKETING AND DESIGN CO-ORDINATOR to join their team.

The successful candidate will be responsible for managing their social media presence, producing compelling visual content, and supporting marketing initiatives that drive engagement, brand awareness, and growth.

This role combines content creation, design, and social media strategy for a fast-paced, dynamic environment.

Responsibilities

• Develop, implement, and manage social media campaigns across multiple platforms (Instagram, Facebook, TikTok, LinkedIn, etc.).
• Create visually appealing content, including graphics, images, videos, and social assets in line with brand guidelines.
• Collaborate with internal teams to plan campaigns and promotional activities.
• Monitor social media performance, analyze engagement metrics, and provide actionable insights to optimise campaigns.
• Assist in designing marketing materials for digital and print use.
• Maintain a consistent brand voice and aesthetic across all channels.
• Stay up-to-date with social media trends, tools, and best practices.
• Support marketing projects, events, and other digital initiatives as required.

Requirements

• Proven experience in social media management and digital content creation.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects) or similar design tools.
• Own vehicle and valid driver's license is essential.
• Strong eye for design, typography, and visual storytelling.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects and deadlines with attention to detail.
• Knowledge of social media analytics tools and content scheduling platforms.
• Creative, proactive, and able to work independently as well as part of a team.
• Degree or diploma in Marketing, Graphic Design, Communications, or related field preferred.

This is a live-out position.