Social Media Manager_Youtube Specialist

Dananda Talent; Gauteng; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A prominent talent management firm in South Africa is seeking a skilled individual to manage YouTube channels and execute social media strategies. The ideal candidate will have at least 3 years of experience with measurable growth on YouTube, a strong understanding of SEO, and proficiency with analytics tools. Responsibilities include developing content strategies, managing day-to-day operations, and coordinating cross-platform promotions.

Qualifications

• 3+ years managing YouTube channels with measurable growth.
• Strong understanding of YouTube algorithm, SEO, and analytics.
• Experience creating and executing social media campaigns across platforms.

Responsibilities

• Develop and execute a content strategy for YouTube.
• Manage day-to-day operations of the YouTube channel.
• Plan and schedule content across multiple social media platforms.

Skills

YouTube management

SEO knowledge

Social media campaign execution

Communication skills

Project management

Education

Bachelor's degree in Marketing, Communications, Media

Tools

YouTube Studio

TubeBuddy

VidIQ

Google Analytics

Job description

Requirements

• Bachelor's degree in Marketing, Communications, Media, or a related field
• 3+ years managing YouTube channels with measurable growth (Proven experience)
• Strong understanding of YouTube algorithm, SEO, and analytics.
• Familiarity with tools such as YouTube Studio, TubeBuddy, VidIQ, and Google Analytics
• Experience creating and executing social media campaigns across platforms.
• Excellent communication, writing, and project management skills
• Ability to work with creative and technical teams to produce high-quality video content
• Knowledge of video editing tools is a plus (basic or coordination with editors)

Duties

• YouTube Channel Management
  • Develop and execute a content strategy to grow our YouTube audience and engagement
  • Manage day-to-day operations of the YouTube channel: publishing, optimizing, and analyzing content
  • Collaborate with video editors, graphic designers, and content creators for high-quality, engaging videos
  • Conduct keyword and competitor research to improve SEO and video discoverability
  • Optimize thumbnails, titles, descriptions, and tags for maximum performance
  • Monitor trends and adapt content to align with what performs well on the platform
  • Analyze channel performance using YouTube Analytics and report KPIs regularly
  • Manage playlists, channel art, and featured content to enhance user experience
• Social Media Management (Other Platforms)
  • Plan and schedule content across Facebook, Instagram, LinkedIn, and X (formerly Twitter)
  • Coordinate cross-platform promotions for video content
  • Monitor social media trends and respond to community engagement