Social Media Manager

Recruitment Matters Africa Pvt Ltd; Pretoria; On-site; ZAR 300,000 - 480,000; Full time

Job summary

A hospitality recruitment agency is seeking a Social Media Manager to enhance brand awareness and engagement through a comprehensive social media strategy. Responsibilities include managing content across platforms like Instagram and Facebook, collaborating with teams, and tracking KPIs. Candidates should have proven social media experience in hospitality and strong communication skills. This full-time role is based in Pretoria, South Africa.

Qualifications

• Proven experience in managing social media for hospitality, food & beverage, or lifestyle brands.
• Strong understanding of platform-specific content strategies and trends.
• Excellent copywriting, visual storytelling and communication skills.
• Proficiency in design tools and analytics.
• Basic photo and video editing skills.
• Strong organizational and time-management abilities.
• Comfortable working independently with limited oversight.
• Passion for food, hospitality, and building community.

Responsibilities

• Develop and implement a social media strategy aligned with business goals.
• Manage day-to-day social media content across platforms.
• Plan and schedule posts using social media tools.
• Collaborate with teams to showcase new items and content.
• Respond to customer messages and comments promptly.
• Track KPIs and produce performance reports.
• Monitor trends to identify new content opportunities.
• Coordinate with photographers and influencers as needed.
• Support digital campaigns including promotions.

Skills

Marketing

Google Analytics

Photography

Facebook Advertising

Hootsuite

Social Listening

Content Development

SEO

Adobe Photoshop

Social Media Management

Copywriting

Content Management

Tools

Canva

Adobe Suite

Meta Insights

Google Analytics

Job description

Overview

Our client is looking for a Social Media Manager who will be responsible for developing and executing a comprehensive social media strategy that enhances brand awareness, drives traffic to the restaurant, promotes engagement and ultimately increases reservations and customer loyalty.

Responsibilities

• Develop and implement a social media strategy aligned with business goals
• Manage day-to-day social media content (photos, videos, stories, reels, etc.) across platforms (Instagram, Facebook, TikTok, X / Twitter, Threads, etc.)
• Plan and schedule posts using social media tools (e.g. Later, Hootsuite, Buffer)
• Collaborate with chefs, staff and marketing team to showcase new menu items, events and behind-the-scenes content
• Respond to customer messages, reviews, comments and tags in a timely, brand-appropriate voice
• Track KPIs and produce performance reports (engagement, reach, growth, etc.)
• Monitor trends, memes and competitors to identify new content opportunities
• Coordinate with photographers, influencers and PR as needed
• Support digital campaigns including promotions, seasonal launches or partnerships

Requirements

• Proven experience in managing social media for hospitality, food & beverage or lifestyle brands
• Strong understanding of platform-specific content strategies and trends
• Excellent copywriting, visual storytelling and communication skills
• Proficiency in design tools (e.g. Canva, Adobe Suite) and analytics (e.g. Meta Insights, Google Analytics)
• Basic photo and video editing skills (for quick-turnaround content)
• Strong organizational and time-management abilities
• Comfortable working independently with limited oversight
• Passion for food, hospitality and building community

Preferred Qualifications

• 2 years in social media marketing or digital content creation
• Experience working with restaurants or hospitality businesses
• Familiarity with paid social campaigns and ad platforms
• Experience working with UGC, influencers or community management

Key Skills

Marketing, Google Analytics, Photography, Facebook Advertising, Hootsuite, Social Listening, Content Development, SEO, Adobe Photoshop, Social Media Management, Copywriting, Content Management

Employment Type: Full-time

Experience: years

Vacancy: 1