Social Media Manager

Dananda Talent; Gauteng; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A digital marketing agency in South Africa is seeking an experienced Digital Marketing professional to lead social media management and content creation. Candidates should have at least 3 years of experience, a degree in Marketing, and strong data analysis skills. The role includes developing social media strategies across various platforms and optimizing campaigns for engagement and growth.

Responsibilities

• Develop and implement a strategic social media plan and calendar.
• Track relevant KPIs for social media growth.
• Create engaging content tailored to each platform.
• Manage and monitor social media accounts.
• Analyze performance metrics for optimization.

Skills

Digital Marketing

Social Media Management

Data Analysis

Content Creation

Online Reputation Management

Education

Bachelor's degree in Marketing or related field

Job description

Requirements

• Bachelor\'s degree in Marketing, Communications, or a related field (preferred)
• 3+ years of experience in Digital Marketing with a strong focus on Social Media Management
• Strong in data analysis - understanding graphs and trends and taking data-backed decisions for content creation
• Good with Online Reputation Management
• Ability to write clear, concise, and informative content for a variety of audiences

Duties

• Develop and implement a strategic social media plan and calendar for platforms like LinkedIn, Facebook, Instagram, Twitter, and YouTube
• Track relevant KPIs for each platform to ensure necessary experimentation and growth
• Create engaging and informative content (text, images, videos) tailored to each platform\'s audience
• Manage and monitor social media accounts, fostering community engagement and responding to inquiries
• Analyze social media performance metrics and optimize campaigns for continuous improvement
• Develop compelling content for various channels, including: Social media posts; ORM; Affiliate marketing; Influencer Marketing