Social Media Manager

Dentsu Aegis Network; Cape Town; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A leading creative agency in Cape Town is seeking a Social Media Manager to lead diverse social media strategies for a prominent retail brand. This role involves staying updated on social media trends, creating engaging content, and growing online communities. Candidates should have a solid understanding of digital marketing, excellent copywriting skills, and at least 2 years of relevant experience. This full-time position offers opportunities to drive brand engagement and community growth.

Qualifications

• At least 2 years’ experience in social media content creation and community management.
• Demonstrate understanding of social media channel formats.
• Excellent understanding of digital and social media trends in South Africa.

Responsibilities

• Create content plans with innovative ideas that align with brand objectives.
• Oversee and grow social communities and user-generated content.
• Compile and analyze social media reports for actionable insights.

Skills

Social media content creation

Community management

Copywriting skills

Understanding of digital trends

Audience analysis

Tools

Sprout Social

Brandwatch

Job description

Dentsu Creative Cape Town is looking to appoint a talented Social Media Manager to lead social media across numerous titles for a leading retail brand. The position is based in Cape Town and will report to the Digital Editor.

The focus of this role is to stay on top of best practices and emerging trends across all social media platforms and technologies. They should advise on how content should be created and distributed across all channels to drive growth, reach and engagement. They should balance brand voice and tone, target market and emerging trends to push boundaries and produce world-class work.

Job Description

Key responsibilities

• Stay abreast of current social media trends and technologies and constantly seek opportunities to build brands’ social media presence, proactively initiating solutions based on platform and audience trends.
• Create content plans with fresh, innovative ideas that achieve brand objectives and utilise the latest formats and technologies in innovative ways.
• Write content for all social platforms that aligns with the brand tone and voice, ensuring all copy is delivered within stipulated deadlines and to a high standard.
• Use content produced for print magazines and (working with the print teams) edit and tailor content to be suitable for social platforms.
• Brief designers and work collaboratively to ensure social media best practice is applied to all creative assets.
• Consult with internal teams on social media best practice, in particular with editors and designers, to:
  • Provide effective solutions for content optimisation;
  • Create world‑class content that’s informative and appealing; and
  • Educate colleagues on how best to write for and use various social media platforms.

Community management

• Oversee and grow social communities and user-generated content elements.
• Schedule and publish posts accurately and timeously.
• Ensure customer queries are responded to within escalation protocols and can turn customer comments into conversations to grow the online community and boost engagement.

Reporting and analytics

• Compile and analyse social media reports, using native tools and paid-for platforms, and report back with actionable, tangible results and insights to the client, partners and internal teams.
• Ensure that the social media platforms are meeting and exceeding KPIs.
• Look for new opportunities to continually improve and grow.
• Liaise with relevant suppliers and partners, including building and maintaining close relationships with Dentsu Performance.

Requirements

• Have at least 2 years’ experience in social media content creation and community management, and preferably in a client-facing role.
• Demonstrate a thorough understanding of the nuances and formats of each major social media channel.
• Solid experience with key measurement, scheduling and reporting tools (Sprout Social, Brandwatch, etc) as well as native tools and a good understanding of how to measure and track brand-specific KPIs.
• An excellent understanding of digital and social media trends and audiences in South Africa.
• A practical understanding of paid media, targeting and buyer personas and the ability to apply this knowledge to your own content.
• Excellent copywriting skills.
• Understanding of brand voice and tone, and can switch seamlessly between brands.
• The ability to interpret a client brief into copy that delivers on objectives.
• A passion for learning and problem solving, and hungry for growth.
• Flexibility to work after hours and weekends.

Location

Cape Town

Brand

Dentsu Creative

Time Type

Full time

Contract Type

Permanent