Social Media Manager

Psychobyte; Cape Town; Remote; ZAR 200 000 - 300 000; Full time

Job summary

A digital marketing agency is seeking a full-time Social Media Manager to oversee cross-platform content strategies and manage advertising campaigns. The role requires a balance of creativity and analytical skills, aiming to craft compelling content while optimizing campaigns for growth. Ideal candidates should have strong experience in social media marketing and a Bachelor’s degree in a related field, with at least 2 years in digital marketing.

Qualifications

• 2+ years in digital marketing or agency environment with a portfolio of previous campaigns.
• Experience running Meta Ads and Google Ads campaigns, including budget management and targeting.
• Strong problem-solving skills and adaptability, delivering under tight deadlines.

Responsibilities

• Develop and execute cross-platform social media strategies.
• Create engaging and visually polished content across social media platforms.
• Manage paid advertising campaigns, optimizing for performance.

Skills

Social Media Marketing

Community Management

Data‑driven Mindset

SEO Knowledge

Graphic Design

Education

Bachelor’s degree in Marketing, Communications, Digital Media

Tools

Meta Ads Manager

Google Ads

Canva

Adobe Creative Suite

TikTok Analytics

Job description

Company Description

Psychobyte is a distinguished digital marketing and media agency, recognized for blending creativity with data-driven strategy.

We specialize in innovative website development, precision-targeted social media campaigns, and holistic digital strategies.

With a strong presence in South Africa and the UK, we deliver global solutions rooted in psychology-driven insights, ensuring measurable growth and deeply engaging brand experiences.

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Role Description

This is a full-time remote role for a Social Media Manager.

The ideal candidate is both creative and analytical, with a proven ability to craft compelling content while optimizing campaigns for growth.

You will oversee multi-platform content strategies, manage communities, run paid campaigns (Meta Ads, Google Ads), and apply SEO principles to maximize reach.

Responsibilities

• Developing and executing cross-platform social media strategies.
• Creating engaging and visually polished content (graphics, reels, stories, carousels).
• Managing paid advertising campaigns across Meta, TikTok, LinkedIn, and Google Ads.
• Optimizing content for SEO and social media search algorithms.
• Analyzing KPIs (engagement, reach, CTR, conversions) and delivering actionable insights.
• Experimenting with new trends, formats, and growth strategies.
• Collaborating with design, content, and strategy teams to align campaigns with overall brand goals.
• Staying updated on emerging digital platforms, tools, and performance marketing tactics.

Qualifications & Skills

• Core Social Media Skills – Strong experience in Social Media Marketing, Social Media Optimization (SMO), and Community Management. Proficiency with social media management tools (Buffer, Hootsuite, Later, Sprout Social).
• Growth & Analytics Skills – Experience running Meta Ads Manager and Google Ads campaigns (budget management, targeting, A/B testing, ROI optimization). Familiarity with SEO principles and how they apply to social (Instagram SEO, YouTube SEO, keyword-optimized captions). Data‑driven mindset with ability to interpret analytics dashboards (Meta Insights, Google Analytics, TikTok Analytics).
• Design & Content Creation – Proficiency in Canva, Figma, or Adobe Creative Suite for professional‑level visuals. Ability to produce and edit short‑form video content (CapCut, Premiere Pro, After Effects). Creative direction for brand consistency across platforms.
• Preferred Background – Bachelor’s degree in Marketing, Communications, Digital Media, or related field. 2+ years in digital marketing or agency environment (portfolio of previous campaigns required). Strong problem‑solving skills, adaptability, and ability to deliver under tight deadlines.

Portfolio Expectations (For Candidates)

• Sample Social Media Campaigns – Posts, reels, or carousels with captions + hashtags.
• Paid Ads Example – Screenshot/mockup of a Meta or Google Ads campaign (with results if available).
• Content Calendar – One‑month sample plan with themes, copy, and posting schedule.
• Analytics Case Study – Insights and strategy adjustments based on real or mock campaign performance.
• Design Showcase – Graphics, branded templates, or story highlights created in Canva / Adobe.
• SEO & Growth Strategy – Demonstration of keyword optimization in posts, captions, or YouTube descriptions.