Social Media Manager

Franjos Kitchen; Cape Town; Hybrid; ZAR 200 000 - 300 000; Full time

Job summary

A mission-driven health brand in Cape Town is seeking a Social Media & Influencer Marketing Manager. The role involves planning and executing content on social media platforms, engaging with the community, and managing influencer relationships. Ideal candidates will have 3–5+ years of experience in social media and are passionate about supporting mothers. This position offers a flexible hybrid work model.

Benefits

Creative freedom

Flexible work style

Meaningful mission

Qualifications

• 3–5+ years in social media, content marketing, or digital strategy.
• Strong visual eye with potential design skills.
• Clear communicator, self-starter, organized, and proactive.

Responsibilities

• Plan, shoot, edit, and post content across IG and TikTok.
• Grow brand presence on social media platforms.
• Manage influencer relationships for campaigns.

Skills

Social media management

Content marketing

Digital strategy

Community engagement

Content creation

Tools

Canva

TikTok

Reels

CapCut

Job description

Position: Social Media & Influencer Marketing Manager

Location: Cape Town | 4–5 days per week (flexible) | In-person + Remote Hybrid.

Franjos Kitchen & Bumpnbub is a mission‑driven brand that nourishes mothers with functional, health‑focused snacks and hydration products. Bumpnbub is the personal brand of our founder, Aliza Carr. Together we serve a loyal, fast‑growing community of mums worldwide, primarily in Australia.

Who Should Apply?

• Live and breathe content, trends, and community.
• Are obsessed with marketing and influencer culture.
• Want to try new things, test, learn, iterate.
• Have a sharp mind for strategy and a love for storytelling.
• Are confident creating and analysing content that converts.
• Are a mum, love supporting mums, or deeply get the motherhood space.

What You’ll Be Doing

• Plan, shoot, edit, and post content across IG + TikTok (grid, reels, stories, UGC).
• Work in person weekly with Aliza on campaign and content capture.
• Grow our presence on IG, TikTok, and LinkedIn (for both brands).
• Build and manage influencer relationships (gifting, paid, campaign collaborations).
• Jump into the DMs and comments to engage with our community in real time.
• Help shape and execute community campaigns and product launches.
• Collaborate with our Australian‑based marketing team.

What We’re Looking For

• 3–5+ years in social media, content marketing, or digital strategy.
• Confident shooting / editing content on Reels, TikTok, CapCut, etc.
• Strong visual eye – ideally with Canva or basic design skills.
• Strategic thinker with creative hustle.
• Clear communicator, self‑starter, organized and proactive.
• Flexible with timezones (our HQ is in Australia).

Bonus Points If You Have

• Experience with influencer marketing or creator partnerships.
• Personal brand or creator‑side experience.
• Photography / video editing skills.
• Experience growing LinkedIn pages or founder profiles.
• Experience in parenting, wellness or FMCG brands.

Why Join Us

• Meaningful mission: We support mums through every stage.
• Creative freedom: You’ll have real ownership and input.
• Flexible work style: In‑person + WFHF.
• Female‑led, impact‑focused: Real people, real purpose.

How to Apply

Email with the following:

• Your resume.
• Links to social content you’ve created or brands you’ve worked with.
• A few lines (or video) on why this role is soyou.