Social Media Lead, Kraken Pro

Kraken; South Africa; On-site; ZAR 360,000 - 600,000; Full time

Job summary

Kraken is seeking a Social Media Lead to drive Kraken Pro channels. You will craft platform-native content, engage the community, and translate product updates into clear narratives. The role demands fast execution, strong writing, and data-driven iteration.

You will own an always-on calendar, monitor trends, and collaborate with Legal/Comms to maintain compliant messaging across regions.

Qualifications

• 3+ years in social or content, fintech, crypto, or trading preferred.
• Strong writing, editing, and communication skills.
• Ability to move fast under pressure with a long-term perspective.

Responsibilities

• Craft scroll-stopping, platform-native content for X, Telegram, and beyond to maximize impact and reach for Kraken Pro.
• Spot trends and reactive moments across CT/FinTwit and rapidly craft timely, on-brand content.
• Actively engage with the Kraken Pro audience and foster meaningful conversation.
• Build and maintain an always-on content calendar with approvals, scheduling, and publication.
• Translate product and ecosystem news into clear, compelling narratives.
• Track growth and performance and iterate based on insights and experiments.
• Partner with Legal/Comms to ensure compliant, accurate messaging across regions.

Skills

Social media

Content creation

Writing

Editing

Storytelling

Brand voice

Tools

Figma

CapCut

Job description

Building the Future of Open Finance

Payward - the parent company behind Kraken, NinjaTrader, Breakout, xStocks, Payward Services and CF Benchmarks - has spent the last 15 years building one of the most modern and globally accessible financial infrastructure platforms in the industry, built to advance an open, global financial system.

The team

Founded in 2011, Kraken is one of the world's longest-standing crypto platforms, trusted by over 10 million individuals and institutions across the globe. Offering spot trading, margin, futures, staking, and OTC services, with products built for both individual investors and institutional clients. Kraken Pro is where serious traders live. Millions of them. And right now, our social presence doesn't reflect how good the product actually is. You're going to fix that.

The opportunity

We’re seeking a chronically online, Social Media Lead to drive Kraken Pro social channels. At Kraken, understanding our brand ethos, mission, and the communities we serve is essential and social is at the forefront of that. We’re looking for someone who moves fast but thinks long-term, thrives under pressure, and knows how to launch new products while creating ecosystem content that cuts through the noise. This role demands sharp content creation skills, an analytical mindset, and a self-starter attitude.

• Craft scroll-stopping, platform-native content for X, Telegram, and beyond to maximize impact and reach for Kraken Pro.
• Win the moment. Spot trends and reactive moments across CT/FinTwit and broader social, then rapidly craft timely, on-brand content.
• Be the heartbeat of the community. Actively engage with the Kraken Pro audience. Reply, quote, poll, meme, and foster meaningful conversation.
• Run an always-on calendar. Build and maintain a content calendar: create posts, route for approvals, schedule, publish, and monitor performance.
• Integrate key updates. Translate product and ecosystem news into clear, compelling narratives.
• Measure what matters. Track growth and performance and iterate based on insights and experiments.
• Ship responsibly. Partner with Legal/Comms to ensure compliant, accurate, and aligned messaging across regions and platforms.

What You’ll Bring

• Receipts. Posts you wrote that broke out, on a brand account or your own or that you manage. We care more about what you've made than where you've worked.
• 3+ years in social or content, ideally fintech, crypto, or trading. Exceptional portfolios beat exceptional résumés here.
• Speed under pressure. Markets don't wait for approval cycles and neither do you.
• High AI competency. Enabling you to multiply your impact and keep up with demand.
• Range as a maker. Copy, memes, short-form video, charts, threads. You don't need a design queue to get a post out.
• Taste. Knowing when not to post is as valuable as knowing when to.
• Comfortable handling high-paced social channels
• Strong writing, editing, and communication skills.
• Creative and detail-oriented, with the ability to produce visually appealing content - whether it be briefing the design team, using Figma or being scrappy on CapCut

Our commitment

Payward is powered by people from around the world and we celebrate the diverse talents, backgrounds, contributions, and unique perspectives that everyone brings to the table. We hire based on merit, seeking out people with the right abilities, knowledge, and skills for the job. We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgeable about crypto. We may ask candidates to complete job-related skills or work-style assessments as part of our hiring process. These assessments evaluate competencies relevant to the role and are applied consistently across candidates for similar positions. Results are considered alongside experience and interviews, and are not the sole basis for any employment decision. As an equal opportunity employer, we don't tolerate discrimination or harassment of any kind, whether based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status, or any other protected characteristic as outlined by federal, state, and local laws.

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