Social Media Creative Director

Boardroom Appointments; Cape Town; On-site; ZAR 600 000 - 800 000; Full time

Job summary

A dynamic marketing agency in Cape Town is seeking a Social Media Creative Director to lead creative campaigns that enhance client engagement. The successful candidate will have a strong background in developing social media strategies, managing creative teams, and driving innovative content production. Key responsibilities include overseeing campaign executions, mentoring creatives, and analyzing campaign performance. A Bachelor's degree in a related field and a strong portfolio are preferred.

Qualifications

• Proven track record of success in social media campaigns.
• Experience managing and inspiring a creative team.
• Deep understanding of social media platforms and best practices.

Responsibilities

• Lead the development and execution of creative social media work.
• Manage a team of creatives including designers and copywriters.
• Monitor and analyze social media metrics for optimization.

Skills

Creative thinking

Social media campaign development

Leadership

Communication skills

Analytical skills

Education

Creative school qualification / Bachelor's degree in Marketing, Communications, Digital Media

Job description

About the job Social Media Creative Director

• Matric (Grade 12)
• Creative school qualification / Bachelor's degree in Marketing, Communications, Digital Media, or a related field is preferred but not essential
• Proven track record of success in developing and executing creative social media campaigns that drive engagement and achieve business objectives for clients
• Strong leadership skills with experience in managing and inspiring a team of creatives to deliver exceptional work
• Deep understanding of social media platforms, algorithms, and best practices, with a passion for staying ahead of the curve and pushing boundaries
• Excellent communication, presentation, and interpersonal skills, with the ability to build strong relationships with clients and internal stakeholders
• Creative thinker with a keen eye for design, storytelling, and visual aesthetics, demonstrated through a strong portfolio of past work
• Analytical mindset with the ability to interpret data and insights to inform decision-making and optimise campaign performance
• Proactive and results-driven approach with a passion for innovation and continuous improvement
• Experience working in a creative agency or digital marketing environment is preferred

Responsibilities:

• Lead the development and execution of creative social media work that captivates audiences, drive engagement, and elevate brand awareness for our clients
• Lead our talented team of creatives, including designers, copywriters, and art directors, to conceptualize and produce compelling content that resonates with target audiences
• Stay informed about emerging trends, platform updates, and best practices in social media to inform strategy and creative direction
• Creatively lead the production process, from ideation and content creation to ensuring a consistently high craft across all social media assets
• Foster a culture of creativity, collaboration, and excellence within the team, providing mentorship, guidance, and feedback to inspire growth and innovation
• Partner with account managers and client stakeholders to understand their business objectives and translate them into effective social media campaigns that drive measurable results
• Monitor and analyzes social media metrics and performance data to creatively optimize work
• Represent the Company Song as a thought leader in social media marketing, participating in industry events, conferences, and speaking engagements to share insights and best practices