Social Media & Content Specialist

DataTech Recruitment; Cape Town; Hybrid; ZAR 200 000 - 300 000; Full time

Job summary

A luxury travel company in Cape Town is seeking a Social Media & Content Specialist to enhance their online presence. The role involves developing content strategies, creating engaging content, and tracking performance metrics. Ideal candidates should have a degree in marketing and at least 3 years of relevant experience. Benefits include 20 days of leave and a collaborative work environment.

Benefits

20 days of annual leave

Pension contribution

Collaborative work environment

Qualifications

• At least 3 years of experience in social media and digital marketing.
• Strong knowledge of social media tools and best practices.
• Excellent communication skills and attention to detail.

Responsibilities

• Plan and deliver a year-round social media strategy.
• Create and manage high-quality content across all channels.
• Engage with the online community and respond to messages.
• Track and report on performance metrics for improvements.
• Stay current with social trends and tools.

Skills

Social media strategy

Content creation

Community engagement

Performance metrics analysis

Creativity

Education

Degree or Diploma in Digital Marketing, Marketing, or Communications

Tools

Meta Suite

Meta Ads Manager

Job description

Social Media & Content Specialist required in Cape Town.

We’re looking for a creative and data-driven Social Media & Content Specialist to shape the online voice and presence of a luxury African travel brand.

You’ll develop engaging content, drive community growth, and share stories that connect people to Africa through travel, conservation, and culture. This is an exciting opportunity to combine creativity and strategy while building a brand that makes a real impact.

Salary: R30,000 gross basic + pension contribution.

Type: Onsite for the first year, then Hybrid (3 days in office).

What You’ll Do:

• Plan and deliver a year-round social media strategy and content calendar aligned with brand goals.
• Create and manage high-quality written, visual, and video content across all social channels.
• Work with the marketing team to develop cohesive campaigns that inspire and inform.
• Engage with the online community, respond to messages promptly, and encourage authentic interaction.
• Track and report on performance metrics, using insights to improve engagement and conversions.
• Stay current on social trends, tools, and best practices to keep content fresh and relevant.

What We’re Looking For:

• Degree or Diploma in Digital Marketing, Marketing, or Communications.
• At least 3 years of experience in social media and digital marketing.
• Strong knowledge of Meta Suite, including Meta Ads Manager and related tools.
• Excellent communication skills, creativity, and attention to detail.
• Proactive, reliable, and passionate about digital storytelling and brand growth.

Why You’ll Love It Here:

• Join a purpose-driven team dedicated to shaping the future of African travel through positive impact.
• Work in a collaborative, creative environment that values innovation and fresh thinking.
• Enjoy 20 days of annual leave, a pension contribution, and inspiring offices in the heart of Cape Town.
• Be part of a brand that brings global travellers closer to Africa’s people, wildlife, and stories.

If you’re passionate about social media, storytelling, and making a real difference, we’d love to hear from you. Apply now and help share Africa’s story with the world.