Social Media and Online Reputation Management (ORM) Specialist

The Legends Agency; Johannesburg; On-site; ZAR 295 000; Full time

Job summary

A leading automotive energy solutions provider seeks a Social Media and Online Reputation Management Specialist in Johannesburg. This role involves managing the brand's digital voice, leading social strategies, and ensuring a positive online presence. The ideal candidate has over 5 years of experience in digital marketing, excellent communication skills, and strong analytical abilities. Competitive salary of R295,000 CTC per annum offered.

Qualifications

• 5+ years of experience in social media and digital marketing management.
• Excellent written and verbal communication skills.
• Strong understanding of social listening and ORM strategies.

Responsibilities

• Develop, implement, and manage content calendars for social media.
• Create and optimize paid media campaigns.
• Monitor and manage brand reputation on key platforms.

Skills

Social media management

Digital marketing

Crisis management

Communication skills

Analytical mindset

Education

Degree in Digital Marketing, Communications, or related field

Tools

Facebook Business/Ads Manager

LinkedIn Campaign Manager

YouTube Studio

Job description

Overview

Social Media and Online Reputation Management (ORM) Specialist

Shape how audiences experience a leading South African automotive brand online.

Elandsfontein, Johannesburg | R295 000 CTC per annum

About Our Client

Our client is a proudly South African leader in automotive energy solutions, known for producing and distributing high-quality battery brands trusted nationwide. With a strong commitment to innovation, sustainability, and customer satisfaction, they are driven by a mission to power progress responsibly and reliably. Their culture promotes teamwork, integrity, and passion for excellence, offering an environment where creativity and accountability thrive.

The Role

Social Media and ORM Specialist

As the Social Media and Online Reputation Management Specialist, you'll be the brand's digital voice and reputation guardian. You will lead the execution of social media strategies, manage paid campaigns, monitor brand sentiment, and ensure a consistent, positive online presence across all major platforms. This role bridges content creation, analytics, and customer engagement to build trust and strengthen brand visibility in a fast-moving digital landscape.

Responsibilities

• Develop, implement, and manage content calendars across Facebook, Instagram, LinkedIn, YouTube, and Twitter.
• Create, schedule, and optimise paid media campaigns on Facebook and LinkedIn using Business/Ads Manager.
• Manage community engagement, respond to customer queries, feedback, and complaints promptly and professionally.
• Monitor and manage brand reputation on platforms like Google Reviews and HelloPeter, applying proactive engagement and crisis management strategies.
• Analyse campaign performance and deliver actionable insights to enhance engagement and ROI.
• Identify and report on emerging social and digital trends to guide future strategy.
• Collaborate with the Digital Marketing Manager and internal teams to align social strategy with business objectives.
• Manage social listening and ORM tools to generate sentiment, share-of-voice, and competitor reports.
• Support broader marketing initiatives with research, reporting, and creative input.

Qualifications

• 5+ years of experience in social media and digital marketing management, preferably in a corporate or agency environment.
• Relevant degree or diploma in Digital Marketing, Communications, or a related field.
• Advanced experience with Facebook Business/Ads Manager, LinkedIn Campaign Manager, YouTube Studio, and analytics tools.
• Strong understanding of social listening, ORM strategies, and paid media optimisation.
• Excellent written and verbal communication skills with a strong grasp of brand voice and tone.
• An analytical mindset with the ability to interpret data and translate it into strategy.
• Calm under pressure with proven crisis management experience.
• Proactive, organised, and adaptable with a passion for continuous improvement.