Social Media ABM Specialist: LinkedIn Campaigns & Growth

EY Studio+ Nederland; Johannesburg; On-site; ZAR 400 000 - 600 000; Full time

Job summary

A leading professional services firm is seeking a BMC Social Media Specialist based in Johannesburg. This role involves managing social media channels, running paid campaigns on LinkedIn, and utilizing digital account-based marketing strategies. The ideal candidate will have strong communication skills, 3-4 years of relevant experience, and familiarity with marketing automation tools. This position offers the opportunity to enhance the firm’s brand visibility online and engage with key stakeholders.

Qualifications

• 3-4 years of experience in ABM and paid campaign management, particularly on LinkedIn.
• Experience in a professional services firm is preferred.
• Strong written and verbal communication skills in English.

Responsibilities

• Manage the social media calendar and channels.
• Coordinate and prepare social media activations.
• Monitor social media performance and reporting.
• Run paid LinkedIn activations.

Skills

Social media strategy

Digital Account-Based Marketing

Copywriting

SEO

Paid LinkedIn campaigns

Reporting and analytics

Community engagement

Education

Communications qualification

Marketo certification

LinkedIn Marketing Solutions Certification

Tools

Marketo

Google Analytics

Google Ads

Job description

A leading professional services firm is seeking a BMC Social Media Specialist based in Johannesburg. This role involves managing social media channels, running paid campaigns on LinkedIn, and utilizing digital account-based marketing strategies. The ideal candidate will have strong communication skills, 3-4 years of relevant experience, and familiarity with marketing automation tools. This position offers the opportunity to enhance the firm’s brand visibility online and engage with key stakeholders.