SEO Specialist

Somewhere; Cape Town; Remote; ZAR 200 000 - 300 000; Full time

Job summary

A leading digital marketing firm is looking for an SEO Specialist to drive organic visibility through optimized content and technical SEO enhancements. The role involves conducting keyword research, optimizing site structures, and managing client-facing dashboards. With over 5 years in SEO execution and a strong understanding of tools like Google Analytics and SEMrush, you will be pivotal in improving search visibility. This position is remote, offering $2,000 to $3,500 monthly based on experience.

Qualifications

• 5+ years in SEO execution.
• Strong understanding of major SEO tools.
• Proven track record improving search visibility.

Responsibilities

• Conduct keyword research and mapping.
• Optimize site structure and content.
• Implement technical SEO improvements.
• Monitor rankings and organic traffic.
• Manage and optimize Google Business Profiles.

Skills

SEO execution

Google Search Console

Google Analytics

SEMrush

Ahrefs

Client-facing communication

Tools

Screaming Frog

SE Ranking software

Job description

Role: SEO Specialist
Priority Location: Any
Working Hours: 8AM - 5PM EST (Mon - Fri)
Salary Range: USD 2000 - 3500 per month (The final offer is at the client’s discretion and depends on the candidate’s interview result, skills, and experience.)
Type of contract: Independent Contractor
Type of job: Remote

Role Overview

The SEO Specialist has broad digital marketing knowledge with a strong expertise in SEO. Their primary responsibility will be to support clients with on‑page and off‑page optimization, technical SEO enhancements, and keyword‑targeted content recommendations to drive organic visibility and rankings. The right person will also have broad understanding of digital marketing and the ability to perform basic cross‑functional tasks within SEO, PPC, and content marketing.

Key Responsibilities

• Conduct keyword research and mapping
• Optimize site structure, metadata, and content for search engines
• Implement technical SEO improvements (site speed, crawlability, schema, etc.)
• Set up reports and monitor rankings, organic traffic, and performance metrics
• Execute competitor analysis and content gap analysis
• Draw insights and analysis from key metrics and performance
• Manage and optimize Google Business Profiles
• Build and maintain a strong local SEO presence
• Recommend content opportunities to support SEO strategy
• Collaborate with the Content Specialist for SEO‑friendly copy
• Make recommendations to the project manager and client for key optimization tactics
• Execute tasks accurately and on time
• Build reports and maintain client‑facing dashboards and workbooks
• Stay up‑to‑date with latest search engine trends and best practices
• Manage multiple projects and tasks simultaneously

Qualifications

Required:

• 5+ years in SEO execution
• Strong understanding of Google Search Console, Google Analytics, SEMrush/Ahrefs, Screaming Frog
• Proven track record improving search visibility and rankings
• Comfortable in a client‑facing role
• Experience working with US‑based small and mid‑sized businesses
• Experience with SE Ranking software a plus