SEO Specialist

Somewhere; Cape Town; Remote; ZAR 200 000 - 300 000; Full time

Job summary

A leading digital marketing agency is looking for an SEO Specialist to enhance clients' online visibility. This remote role requires over 5 years of SEO execution experience and proficiency in SEO tools. Responsibilities include keyword research, technical SEO improvements, and collaborating with clients to optimize their digital presence. Ideal candidates should have a track record of improving search rankings and experience with small to mid-sized businesses.

Qualifications

• 5+ years in SEO execution.
• Strong understanding of SEO tools and analytics.
• Proven track record improving search visibility.

Responsibilities

• Conduct keyword research and mapping.
• Optimize site structure and metadata for search engines.
• Implement technical SEO improvements.

Skills

SEO execution

Google Search Console

Google Analytics

SEMrush/Ahrefs

Screaming Frog

Client-facing communication

Tools

SE Ranking

Job description

Role : SEO Specialist
Priority Location : Any
Working Hours : 8AM - 5PM EST (Mon - Fri)
Salary Range : USD 2000 - 3500 per month (The final offer is at the client’s discretion and depends on the candidate’s interview result, skills, and experience.)
Type of contract : Independent Contractor
Type of job: Remote

Role Overview

The SEO Specialist has broad digital marketing knowledge with a strong expertise in SEO. Their primary responsibility will be to support clients with on-page and off-page optimization, technical SEO enhancements, and keyword-targeted content recommendations to drive organic visibility and rankings. The right person will also have broad understanding of digital marketing and the ability to perform basic cross-functional tasks within SEO, PPC, and content marketing.

Key Responsibilities

• Conduct keyword research and mapping
• Optimize site structure, metadata, and content for search engines
• Implement technical SEO improvements (site speed, crawlability, schema, etc.)
• Set up reports and monitor rankings, organic traffic, and performance metrics
• Execute competitor analysis and content gap analysis
• Ability to draw insights and analysis from key metrics and performance
• Manage and optimize Google Business Profiles
• Build and maintain a strong local SEO presence
• Recommend content opportunities to support SEO strategy
• Collaborate with the Content Specialist for SEO-friendly copy
• Make recommendations to the project manager and client for key optimization tactics
• Execute tasks accurately and on time
• Build reports and maintain client-facing dashboards and workbooks
• Stay up-to-date with latest search engine trends and best practices
• Ability to manage multiple projects and tasks simultaneously

Qualifications

• 5+ years in SEO execution
• Strong understanding of Google Search Console, Google Analytics, SEMrush/Ahrefs, Screaming Frog
• Proven track record improving search visibility and rankings
• Comfortable in a client-facing role
• Experience working with US-based small and mid-sized businesses
• Experience with SE Ranking software a plus