SEO-Driven Ecommerce Copywriter for Product Content

Cape Union Mart Group; Wes-Kaap; On-site; ZAR 250 000 - 350 000; Full time

Job summary

A retail company in South Africa is seeking an experienced eCommerce Copywriter to enhance product data quality and on-site content. The ideal candidate will ensure accurate, SEO-optimised copy that aligns with brand messaging. Responsibilities include creating product copy, updating on-site content, and collaborating across teams to improve user experience. This role requires at least 3-5 years' experience in a similar position and a strong understanding of digital marketing.

Qualifications

• 3-5 years’ experience in a similar position.
• High-level understanding of web design and analysis.
• Knowledge of digital marketing channels.

Responsibilities

• Create engaging & SEO-optimised product copy.
• Ensure accuracy of product information through collaboration.
• Review site search terms to improve data discoverability.

Skills

SEO best practices

eCommerce copywriting

Google Analytics

Microsoft Office Suite

Web analysis

Education

Matric and related tertiary education in digital/eCommerce

Tools

eCommerce platforms

Job description

A retail company in South Africa is seeking an experienced eCommerce Copywriter to enhance product data quality and on-site content. The ideal candidate will ensure accurate, SEO-optimised copy that aligns with brand messaging. Responsibilities include creating product copy, updating on-site content, and collaborating across teams to improve user experience. This role requires at least 3-5 years' experience in a similar position and a strong understanding of digital marketing.