Seo Director - (Remote, Latam) - 40683074066 Clone

Somewhere; East London; Remote; ZAR 1 559 000 - 2 080 000; Full time

Job summary

A global ecommerce company is looking for an SEO Director to build and lead their SEO department. The role involves owning the company’s SEO strategy, collaborating with teams, and staying ahead of SEO trends. Candidates should have proven SEO expertise and proficiency with SEO tools. This is a remote-first position based in South Africa.

Qualifications

• Proven SEO expertise with demonstrable results.
• Strong communication skills for cross-team collaboration.
• Interest in AI applications in SEO.

Responsibilities

• Build and lead a new SEO department.
• Own SEO strategy for the company site.
• Monitor and analyze site performance.

Skills

SEO expertise

Communication skills

Knowledge of SEO tools

Experience with ecommerce brands

Adaptability to SEO trends

Tools

Google Search Console

SEMrush

Google Keyword Planner

Google Analytics

Job description

SEO Director - (Remote, LATAM)

We are the world's largest independent Shopify design and development partner, formed by the union of two industry leaders. We are a team of commerce experts dedicated to creating, building, and growing beloved brands. As pioneers in our industry, we’re inspired to write, break, and re‑write the rules for a new generation of commerce.

Responsibilities

• Business Development & Education – build and lead a new department while working with world‑class ecommerce brands on the Shopify platform.
• Company Site Content & Strategy Execution – own SEO strategy for our company site, including content recommendations focused on pillar keywords and gated content.
• Content Strategy Skills & Experience – develop a comprehensive SEO offering for our ecommerce clients using Shopify and create Generative Engine Optimization (GEO) services using cutting‑edge technology to improve brand discovery in AI tools.
• Communicate SEO requirements to project teams for seamless implementation and conduct regular client site reviews to track performance and identify optimization opportunities.
• Build compelling sales approaches for our SEO offerings and educate the team on SEO best practices to support sales cycles and ongoing projects.
• Monitor and analyze site performance, provide regular reports and recommendations for optimization, and execute advanced backlink strategies.
• Define SEO‑driven content strategies focused on pillar topics, long‑tail keywords, and emerging search behavior, collaborating with writers, agencies, and partners to produce and amplify high‑impact content.
• Lead third‑party content placement and backlink strategies to build authority and visibility, tracking and analyzing content performance using UTM parameters and SEO analytics tools.

Qualifications

• Proven SEO expertise with demonstrable results.
• Awarded, ambitious mindset to build our SEO practice from the ground up.
• Capable and scrappy approach, self‑starter who thrives in building new initiatives.
• Proficiency with existing SEO reporting technology and tools such as Google Search Console, SEMrush, Google Keyword Planner, and Google Analytics.
• Interest and/or experience with AI applications in SEO, particularly Generative Engine Optimization (GEO).
• Strong communication skills for cross‑team collaboration and experience working with ecommerce brands (Shopify experience a plus).
• Passion for staying ahead of SEO trends and algorithm changes.

The position is remote‑first, with team members across the globe.