SEO & Content Marketing Specialist (Travel Tech)

SIM2Serve (Pty) Ltd; Johannesburg; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A travel tech company in Johannesburg South is on the lookout for an SEO & Content Marketing Specialist to drive organic visibility and conversions. The role includes owning the SEO strategy, conducting keyword research, and creating high-quality content. Candidates should have 3-5 years in SEO and content marketing, proven success in growing traffic, and excellent writing skills. This is a full-time office-based position that offers performance-based bonuses and growth opportunities.

Benefits

Performance-based bonuses

Room for growth into lead role

Collaborative team environment

Qualifications

• 3–5+ years of hands‑on experience in SEO and content marketing.
• Proven track record of growing organic traffic and rankings.
• Excellent writing and editing skills in English.

Responsibilities

• Own and execute the SEO strategy for the company.
• Conduct keyword research and build an SEO-driven content plan.
• Optimise content for search and conversions.

Skills

SEO

Content Marketing

Keyword Research

Analytics Tools

Writing and Editing

Tools

Google Search Console

GA4

Ahrefs

SEMrush

Job description

SEO & Content Marketing Specialist (Travel Tech)

⚠️ This position is only open to South African citizens currently living in South Africa. ⚠️

📍 Location: Johannesburg South, Meyersdal (Applicants must be South African citizens currently living in South Africa)

💼 Employment Type: Full‑time (Office‑Based)

💰 Salary: Based on experience + performance‑based bonuses

🗓️ Start Date: ASAP

📊 Department: Digital Marketing / SEO & Content

About Us

At travSIM (operating under the SIM2Serve brand), we help travellers stay connected worldwide through a wide range of SIM and eSIM solutions. We’re now looking for an SEO & Content Marketing Specialist who can grow our organic visibility, attract high‑intent traffic, and produce compelling content that converts visitors into customers.

Read Before Applying

• 🚫 Do Not Apply If:
• You are not a South African citizen currently living in South Africa.
• You do not have hands‑on experience in SEO (beyond just “adding keywords”) and content marketing.
• You cannot provide examples of content you’ve written or SEO results you’ve contributed to.
• You are not comfortable writing and editing English content regularly as part of your job.

What You’ll Be Doing

You will own the SEO and content strategy for travSIM’s websites and key landing pages. Your work will cover keyword research, content planning, on‑page optimisation, and collaborating with writers and designers to create content that drives rankings, traffic, and sales across multiple markets.

Core Responsibilities

• Own and execute the SEO strategy for travSIM/SIM2Serve across key markets.
• Conduct keyword research, competitor analysis, and topic research to build an SEO‑driven content plan.
• Create and/or brief high‑quality content: blog posts, guides, FAQs, landing pages, product pages, and help content.
• Optimise existing content (titles, meta descriptions, headers, internal links, on‑page copy) for search and conversions.
• Work with designers to create supporting visual assets for content (banners, infographics, social snippets).
• Collaborate with developers on basic technical SEO improvements (site speed, indexing, structured data, redirects).
• Manage and maintain content calendars aligned with seasonal and promotional campaigns (e.g., summer travel, Black Friday).
• Use tools such as Google Search Console, GA4, and SEO platforms (e.g., Ahrefs, SEMrush) to track performance and identify opportunities.
• Support link‑building and digital PR activities (e.g., outreach to blogs, guest posts, resource listings).
• Report on organic traffic, keyword rankings, and content performance to the wider team.

Required Skills & Experience

• 3–5+ years of hands‑on experience in SEO and content marketing.
• Proven track record of growing organic traffic and rankings for websites (ideally eCommerce, SaaS, or travel‑related).
• Strong understanding of on‑page SEO best practices (keyword research, intent, internal linking, schema basics).
• Excellent writing and editing skills in English, with the ability to create clear, concise, and persuasive content.
• Experience working with SEO and analytics tools (e.g., Google Search Console, GA4, Ahrefs, SEMrush, or similar).
• Comfortable managing content calendars and coordinating with writers, designers, and developers.
• Strong attention to detail and ability to follow structured processes (briefs, checklists, QA).

Nice‑to‑Have (Bonus Skills)

• Experience in travel, telecoms, or a related industry.
• Knowledge of international SEO (multiple countries and currencies, hreflang basics, geo‑targeting).
• Experience working with CMS platforms (e.g., WordPress, Shopify, or similar).
• Basic understanding of CRO and A/B testing for landing pages.
• Experience creating content for email, social media, or paid campaigns as part of integrated funnels.

Why Join Us

• Help shape the organic growth engine of a global travel tech brand.
• See your content and SEO work translate directly into revenue and bookings.
• Work closely with PPC, partnerships, and product teams to build full‑funnel journeys.
• Join a collaborative office‑based team culture in Johannesburg South.
• Enjoy performance‑based incentives and room to grow into a lead role over time.