Senior User Researcher

Lula; Cape Town; Hybrid; ZAR 600 000 - 800 000; Full time

Job summary

A leading FinTech company in South Africa is searching for a Senior User Researcher to drive innovation for underserved SMEs. In this role, you will conduct strategic user research, work closely with Product and Marketing teams, and help transform product experiences. With at least 5 years of user research experience and a passion for user-centered design, you'll play a key role in shaping the future of fintech. Join us in making a real difference for small businesses across South Africa.

Qualifications

• 5 years of experience in user research with 2 years in a leadership role.
• Track record in qualitative and quantitative research in fintech or SaaS.
• Expertise in user-centered design principles.

Responsibilities

• Plan and execute strategic user research.
• Collaborate with Product and Marketing teams.
• Handle logistics for research studies.

Skills

User research methods

User-centered design

Communication skills

Collaboration

Research analysis

Education

Degree in Human-Computer Interaction, Psychology, Design, or related field

Tools

UserZoom

Optimal Workshop

Figma

Job description

Job title: Senior User Researcher

Reporting to: Product Design Lead

Location: Cape Town (Hybrid)

WHAT WE DO

Lula is an innovative and human-focused FinTech company on a mission to help small businesses optimise their cash flow. Our purpose is to help SMEs manage their businesses better faster and more simply so they can spend more time doing what they love.

If youre looking for a new place to call home that believes in the potential of the broader SME landscape in South Africa and a place where youll work with awesome people - then Lulas the place for you!

Were making business banking fast human Lula!

CULTURE CODE

We embrace C

We win as O

We're D riven by Purpose

We E xecute with Ambition

Overall Purpose:

As our Senior User Researcher youll be at the forefront of driving innovation and shaping the future of fintech for underserved SMEs. Youll have the opportunity to dive deep into the hearts and minds of our users and uncover the insights that will lead to groundbreaking solutions.

Your work wont just inform product design and strategyit will transform the experience of business owners across South Africa. This is more than just a role; its an adventure where your insights will lead to big bold changes. If youre passionate about making a real difference this is the role for you.

Responsibilities & Competencies

• Plan and execute top-tier strategic research that gets to the heart of what our users needwhether its through interviews usability tests or innovative design-thinking sessions.
• Partner with Product and Marketing teams to fuel product discovery with forward-looking insights.
• Handle reactive research for our product and UX teams like a pro - run unmoderated tests write scripts for interviews and make sure were always learning from our users.
• Manage the logistics of research (yes youll keep it all running smoothly) - from recruiting participants to scheduling sessions.
• Bring insights to life! Develop user personas journey maps and visualise how we can make our products and services even more brilliant.
• Break down complex research into bite-sized actionable insights for the team ensuring we keep the user at the centre of everything we do.
• Stay ahead of the curvekeep Lula innovative by adopting the latest trends methodologies and tools in user research.
• Build strong relationships with stakeholders to ensure research findings land with impact and influence.

Required Experience & Qualifications

• 5 years of experience in user research with at least 2 years in a leadership role.
• A proven track record of delivering qualitative and quantitative research in fast-paced environments like fintech or SaaS.
• Expertise in user-centred design principlesyoure obsessed with understanding the user.
• A strong collaboratorexperience working hand-in-hand with product and UX teams.
• Exceptional communication skills that help you clearly and confidently present your findings.
• Hands-on experience with tools like UserZoom Optimal Workshop or similar.
• A degree in Human-Computer Interaction Psychology Design or a related field is a plus.
• Experience in Figma and other UI design tools to turn insights into design patterns that are trustable and easy to communicate with other team

Key Skills

Arm, Machine Learning, AI, C/C++, R, Clinical Trials, Experience Administering Injections, Research Experience, Research & Development, Assembly, Semantic Web, Vulnerability Research