Senior User Growth & Lifecycle Marketing (Remote)

Binance; Remote; ZAR 500 000 - 800 000; Full time

Job summary

A global blockchain ecosystem is seeking a highly experienced Lifecycle Marketing Specialist in South Africa to manage and optimize lifecycle marketing campaigns. The ideal candidate should have over 5 years of experience in user growth roles, a proven track record in user retention strategies, and must be bilingual in English and Mandarin. This role offers competitive salary and opportunities for career growth with a work-from-home arrangement.

Benefits

Competitive salary

Career growth opportunities

Work-from-home arrangement

Qualifications

• Proven track record of successful user growth initiatives.
• Over 5 years of experience in the internet industry.
• In-depth understanding of operational methodologies.

Responsibilities

• Lead new user onboarding optimization and engagement strategies.
• Build a comprehensive user lifecycle management system.
• Design and optimize user referral and viral growth mechanisms.

Skills

User retention

A/B testing

Data analysis

User engagement

Marketing automation

Bilingual English/Mandarin

Job description

A global blockchain ecosystem is seeking a highly experienced Lifecycle Marketing Specialist in South Africa to manage and optimize lifecycle marketing campaigns. The ideal candidate should have over 5 years of experience in user growth roles, a proven track record in user retention strategies, and must be bilingual in English and Mandarin. This role offers competitive salary and opportunities for career growth with a work-from-home arrangement.