Senior TTL Copywriter — Strategy-Driven Creative Lead

Ogilvy South Africa; Johannesburg; On-site; ZAR 800,000 - 1,200,000; Full time

Job summary

Ogilvy South Africa is seeking a Senior Through-The-Line (TTL) Writer to lead creative direction, guide junior team members, and deliver integrated campaigns that push the boundaries of creativity. The role requires a proven track record in strategic thinking, conceptual leadership, and strong command of digital platforms.

You will mentor the creative team, collaborate with strategists, developers, media, and accounts to ensure cohesive, media-agnostic concepts that win client briefs and drive

Qualifications

• 8+ years of TTL copywriting experience with leadership in campaigns.
• Demonstrated strategic thinking and award-winning work.
• Deep understanding of digital platforms and CRM/CVM concepts.
• Proactive problem solving and ability to mentor junior staff.
• Strong written communication and collaboration across disciplines.

Responsibilities

• Lead the creative process, guiding junior team members and delivering integrated concepts.
• Collaborate with strategists, developers, media and accounts for cohesive work.
• Champion innovative media solutions across briefs and campaigns.
• Plan and participate in pitches for new business opportunities.
• Define tone and craft for overall campaigns and client presentations.
• Attend client briefings and present concepts; participate in shoots.
• Source inspiration and push creativity with reference material.
• Scope, plan, and manage the creative workflow across multiple projects.

Skills

Conceptual thinking

Campaign leadership

Digital platforms understanding

CRM and CVM

Problem solving

Proactive improvements

Strategic thinking

Mentoring / leading teams

Influencer / mobile / podcast / OOH /活

Working under pressure

Strong communication

Tech platforms knowledge

Tools

Editing software

Recording equipment

Job description

Ogilvy South Africa is seeking a Senior Through-The-Line (TTL) Writer to lead creative direction, guide junior team members, and deliver integrated campaigns that push the boundaries of creativity. The role requires a proven track record in strategic thinking, conceptual leadership, and strong command of digital platforms.

You will mentor the creative team, collaborate with strategists, developers, media, and accounts to ensure cohesive, media-agnostic concepts that win client briefs and drive