Senior Strategic Brand Manager - Luxury Retailer

SPC Management Service Solutions; Cape Town; On-site; ZAR 750 000 - 1 200 000; Full time

Job summary

A luxury retail company is looking for an experienced Brand Manager to define and evolve brand identity and manage multiple brands under one umbrella. The ideal candidate will possess substantial luxury brand experience, strong customer focus, and over 10 years of relevant experience. This full-time position is based in Cape Town, Western Cape, South Africa.

Qualifications

• Proven substantial experience in the luxury brand sector.
• Strong focus on customer experience.
• Minimum of 10 years of experience in a similar role.

Responsibilities

• Define evolved Brand Identity across Client Portfolio.
• Develop and lead brand initiatives.
• Establish metrics for brand management.

Skills

Digital Marketing

Management Experience

Profit & Loss

Analysis Skills

Microsoft Powerpoint

Market Research

Project Management

Product Management

P&L Management

Product Development

Branding

Education

Strategic Brand and Marketing qualification

Job description

Introduction

Sandton area

Our client a Proudly South African Luxury retailer is seeking to employ a suitably experienced and qualified Brand Manager to join their creative and driven team.

Responsibilities

• Define evolved Brand Identity across Client Portfolio to Drive the Consumer to Brand Relationship
• Develop and lead brand initiatives encompassing three elements of the brand (Brand Fashion shows and E-commerce)
• Define the next stage of brand identity with a direct focus on creating legacy brands
• Self‑Expressive Emotional Identity
• Value Proposition Benefits & Personality cues
• Consumer Psychographics & Segmentations
• Fashion Branding Context and Cues
• Create clarity and alignment of brand identity across multiple facets
• Immediate goal: Establish clarity and alignment of brand identity across all facets
• Medium‑term goal: Enhance customer interaction and engagement on social media and digital platforms, develop the model for the next evolution, define the next stage of the brand, particularly focusing on legacy brands
• Long‑term goal: Evolve the brand on the global stage
• Consumer Implementation Framework for Driving Brand Awareness
• Identify value proposition benefits and personality cues
• Understand consumer psychographics and segmentations
• Define brand positions framing and touch points
• Establish metrics for brand management
• Defining the Brand Positions and Framing
• Defining the Brand Touch points and aesthetics
• Brand Management Metrics

Qualifications

• Proven substantial experience in the luxury brand sector
• Proven track record of managing multiple brands under one umbrella
• Strategic Brand and Marketing (Highly preferred) or any related qualification
• Minimum of 10 years of experience in a similar role with at least 5 years in a leadership capacity
• Strong focus on customer experience

Requirements

• Luxury Experience: want to make sure they have luxury branding experience; luxury fashion is the best but any type of luxury experience is good
• Multi‑Brand Experience: managing multiple brands under one brand umbrella (preferable Luxury clothing brands)
• Understanding marketing and branding discipline is very different from marketing

Desirables

• Entrepreneurial mindset
• Legacy‑focused approach
• Curiosity and adaptability
• Global perspective and understanding of consumer behaviors

Required Demeanor

• Oriented towards loyalty and excellence
• Cultivation of intellectual curiosity
• Commitment to a culture of excellence
• Passionate about the fashion industry

Required Experience: Manager

Key Skills

• Digital Marketing
• Marketing
• Management Experience
• Profit & Loss
• Analysis Skills
• Microsoft Powerpoint
• Market Research
• Project Management
• Product Management
• P&L Management
• Product Development
• Branding

Employment Type: Full‑Time

Vacancy: 1