Senior Sports Brand Architect & Marketing Leader

Placements24; Rustenburg; On-site; ZAR 1,000,000 - 1,500,000; Full time

Benefits offered by this job

Medical aid

Performance bonuses

Professional growth opportunities

Job summary

Placements24 in Rustenburg (North West) seeks an experienced Director of Sports Marketing & Branding to lead strategic marketing for a renowned sports brand. The role demands a deep understanding of the sports landscape and a proven ability to deliver measurable results.

You will shape the brand presence, drive fan engagement, and develop innovative campaigns across digital, social, traditional advertising, and partnerships while guiding a high-performance marketing team.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Admin, or related field; MBA preferred.
• 7-10 years in sports marketing and brand management with a strong campaign portfolio.
• Proven expertise in brand strategy, digital marketing, social media, and content creation.
• Ability to develop and execute integrated marketing plans that achieve business objectives.
• Excellent leadership, communication, and negotiation skills.

Responsibilities

• Develop and execute marketing and branding strategies for the org and its sports properties.
• Oversee brand management, including positioning, messaging, and visual identity.
• Lead integrated campaigns across digital, social, traditional, and PR channels.
• Drive fan engagement initiatives and partnerships.
• Manage marketing budget and optimize ROI.
• Conduct market research and competitive analysis to identify trends.
• Collaborate with sponsorship teams to ensure brand integration for partners.
• Mentor and develop the marketing and communications team.
• Measure and report effectiveness of initiatives for continuous improvement.

Skills

Leadership

Brand management

Digital marketing

CRM

Analytics

Education

Bachelor's degree in Marketing/related field

MBA preferred

Tools

CRM systems

Marketing analytics tools

Job description

Placements24 in Rustenburg (North West) seeks an experienced Director of Sports Marketing & Branding to lead strategic marketing for a renowned sports brand. The role demands a deep understanding of the sports landscape and a proven ability to deliver measurable results.

You will shape the brand presence, drive fan engagement, and develop innovative campaigns across digital, social, traditional advertising, and partnerships while guiding a high-performance marketing team.