Senior Social Media Manager - E-commerce Growth

Placements24; Paarl; On-site; ZAR 300,000 - 420,000; Full time

Benefits offered by this job

Competitive salary

Bonus structure

Medical benefits

Retirement plans

Professional development

Paarl location

Brand ownership

Job summary

Placements24 is seeking an experienced Social Media Manager to lead strategy for multiple e-commerce brands based in Paarl. You will craft campaigns, manage content across platforms, and drive engagement to support online sales growth.

You will analyze performance, stay ahead of trends, and build online communities. A strong track record in social media for consumer brands and a Bachelor's degree in Marketing or Communications are preferred.

Qualifications

• 3+ years of experience in social media management, preferably for e-commerce or consumer brands.
• Proven track record of developing and executing successful social media strategies that drive engagement and sales.
• Expertise across major social platforms (Instagram, Facebook, TikTok, Pinterest) and their advertising tools.
• Strong content creation skills including copywriting and basic visual design principles.
• Excellent analytical skills and experience with social media analytics tools.
• Bachelor's degree in Marketing, Communications, or a related field.

Responsibilities

• Develop and implement overarching social media strategies for each e-commerce brand to meet business objectives.
• Create, curate, and manage engaging content (text, image, video) across platforms.
• Monitor social media channels for trends, conversations, and opportunities for engagement.
• Manage paid social media advertising campaigns, optimizing for reach, engagement, and conversions.
• Analyze social media performance metrics, providing regular reports and actionable insights to stakeholders.
• Build and nurture online communities around the brands, responding to comments and messages promptly and professionally.

Skills

Social media management

Content creation

Analytics

Paid social advertising

Education

Bachelor's degree in Marketing or Communications

Tools

Facebook Ads

Instagram Ads

TikTok Ads

Job description

Placements24 is seeking an experienced Social Media Manager to lead strategy for multiple e-commerce brands based in Paarl. You will craft campaigns, manage content across platforms, and drive engagement to support online sales growth.

You will analyze performance, stay ahead of trends, and build online communities. A strong track record in social media for consumer brands and a Bachelor's degree in Marketing or Communications are preferred.