Senior SEO & Growth Lead - PPC, CRO, Analytics

Blacksmith Agency LLC; Cape Town; Hybrid; ZAR 600,000 - 900,000; Full time

Job summary

Blacksmith Agency in Cape Town is seeking a senior SEO Manager to lead PPC, SEO, and conversion efforts for a diverse client portfolio. The role blends strategic planning with hands-on oversight of internal and external specialists, ensuring campaigns deliver measurable outcomes.

You will join sales calls, craft growth roadmaps, track KPI performance, and present results to clients. Hybrid work with a global client base offers opportunities to influence multi-market strategies.

Qualifications

• 4 to 7 years of multi-channel marketing experience.
• Proven ability to manage multiple clients and deliverables.
• Strong analytical skills with ability to diagnose performance issues.
• Experience presenting to clients and coordinating with sales teams.

Responsibilities

• Lead strategy for all PPC and SEO clients across multiple industries.
• Join sales calls with account executives to validate scope, pitch technical recommendations and help close deals.
• Build 90 day, 6 month and annual growth roadmaps for every client.
• Own client performance across Google Ads, Meta, Microsoft and organic search.
• Audit PPC campaigns, keyword strategies, bidding structures, landing pages and CRO opportunities.
• Oversee technical SEO, on-page SEO, link building, programmatic pages and AI-driven content.
• Own KPI tracking, conversion attribution and analytics accuracy.
• Give weekly direction and QA, and coordinate priorities with the marketing project manager.
• Present monthly and quarterly performance summaries to clients.

Skills

PPC & SEO strategy

Paid & organic channels

Google Ads

GA4

Google Search Console

Keyword research

Analytics & attribution

Tools

Google Ads

GA4

Google Search Console

Keyword research tools

Job description

Blacksmith Agency in Cape Town is seeking a senior SEO Manager to lead PPC, SEO, and conversion efforts for a diverse client portfolio. The role blends strategic planning with hands-on oversight of internal and external specialists, ensuring campaigns deliver measurable outcomes.

You will join sales calls, craft growth roadmaps, track KPI performance, and present results to clients. Hybrid work with a global client base offers opportunities to influence multi-market strategies.