Senior Sales Representative

Red Ember Recruitment (Pty) Ltd; Gauteng; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A recruitment agency in South Africa is seeking a Senior Sales Representative responsible for driving sales, technical support in reloading equipment, and maintaining customer relationships. The ideal candidate will have extensive sales experience, strong interpersonal skills, and compliance awareness in firearms legislation. This full-time position offers a chance to work in an engaging and challenging environment, focusing on customer service and technical expertise.

Qualifications

• 5+ years of retail sales experience in firearms or related technical equipment sector.
• Familiarity with Firearms Control Act and safety regulations.
• Technical/mechanical aptitude for diagnosing equipment issues.

Responsibilities

• Drive exceptional in-store and online sales experiences.
• Provide technical sales advice to clients.
• Maintain customer relationships and manage follow-ups.

Skills

Sales Experience

B2B Sales

Customer Service

Account Management

Negotiation

Education

Matric (National Senior Certificate) or equivalent

Tertiary qualification (desirable)

Tools

POS systems

CRM systems

Job description

Red Ember Recruitment is seeking a Senior Sales Representative on behalf of our client.

The successful candidate will be responsible for driving sales customer engagement and technical excellence across reloading equipment components and related accessories as well as firearms ammunition and associated products.

Sales & Customer Engagement (80%)

Deliver exceptional in-store and online sales experiences focusing on Reloading machines accessories components firearms ammunition optics and other accessories.

Identify customer needs and recommend complete reloading solutions including presses calibres and consumables.

Achieve monthly and annual sales targets for reloading machines and related product lines.

(Must be exceptionally target driven)

Upsell of all available stock items and effective sourcing of sales through out of the box thinking capitalizing on existing client bases and continued growth of network to ensure target delivery.

Handle quotations special orders and client relations to ensure effective service delivery must have a proven track record of keeping in contact with clients to source products if there is no stock in store.

Provide in-person and telephonic technical sales advice to existing and prospective clients.

Follow up with prospective customers qualify leads and book appointments or range demonstrations as required.

Technical Support & Product Expertise (10%)

Technical advice and guidance on reloading machines equipment and accessories to clients as well as firearm and training related queries.

Demonstrate setup operation and maintenance procedures on display / demo machines.

Assist customers in troubleshooting mechanical issues or recommending spare parts and upgrades.

Maintain current knowledge on firearms reloading equipment and competitor products.

Liaise with suppliers and manufacturers on technical queries or warranty claims.

Support internal training of junior sales staff and assist with product knowledge sessions.

Compliance & Documentation (2.5%)

Ensure all reloading component (primers powder) firearms and ammunition sales comply with the Firearms Control Act and Explosives Act.

Verify licensing competency and ID documentation as required by legislation and company policy.

Maintain accurate transaction records and ensure controlled goods are logged and stored appropriately.

Ensure that all internal processes and systems are followed updated and maintained.

Customer Relationship Management (2.5%)

Develop and maintain long-term relationships with reloading enthusiasts sport shooters active shooters and collectors.

Maintain a CRM database of customers track sales follow-ups and record service interactions.

(Pipeline)

Follow up on quotes service queries and product support requests.

Assist with after-sales support and build loyalty through consistent communication.

Merchandising & Inventory (2.5%)

Actively merchandise and ensure stock presentation for the shop.

Monitor stock levels report shortages and recommend reorders based on demand patterns.

Ensuring all demo machines are operational and clean.

Training Marketing & Events (2.5%)

Participate in and assist with reloading workshops demonstrations or open days.

Represent the brand at trade shows club events and promotional activities when required.

Assist marketing with content creation (videos articles or posts) on reloading products and techniques.

Train junior staff on reloading fundamentals Dillon setup and safe handling procedures.

Requirements

Matric (National Senior Certificate) or equivalent.

35 years of retail sales experience in the firearms reloading or related technical equipment sector.

Valid South African ID and Competency to trade in firearms and ammunition.

Good working knowledge of Reloading Equipment firearms ammunition and other related products in the industry.

Fluent in English and other languages will be beneficial.

Desirable - Tertiary qualification - Experience in competitive sports shooting reloading.

Knowledge of the Firearms Control Act (Act 60 of

• ) Explosives Act and NCACC regulations.

Familiarity with POS and CRM systems.

Technical / mechanical aptitude and ability to diagnose equipment issues.

Skills & Competencies

Sales & Customer Service

Strong interpersonal negotiation and presentation skills.

Consultative sales style; ability to understand technical needs and match to product solutions.

Consistent track record of achieving or exceeding sales targets.

Technical Expertise

Advanced knowledge of reloading equipment accessories firearms and other related products in the industry.

Mechanical aptitude for diagnosing and resolving product issues.

Ability to teach and demonstrate safe reloading principles and firearm practices.

Compliance & Administration - High attention to detail in documentation and regulatory compliance.

Familiarity with firearm and component handling protocols.

Personal Attributes

Professional ethical and safety-conscious.

Self-motivated with excellent time management and organizational skills.

Patient and approachable when dealing with novice reloaders or customers needing guidance.

Team player who leads by example.

Legal & Safety Requirements

Must comply with all firearms and ammunition legislation in South Africa.

Employees may be subject to background and security clearance checks.

Must follow company firearm and ammunition handling policies always.

Competency certificate and competency to trade required.

Primarily in-store environment with occasional travel for client visits supplier meetings or events.

May involve lifting moderately heavy equipment or boxes of components.

Weekend and public holiday work may be required during events or promotions.

Required Education

Matric

Key Skills

Sales Experience,B2B Sales,Customer Service,Account Management,Territory Management,Salesforce,Market Research,Outside Sales,Relationship Management,Enterprise Sales,negotiation,Oracle

Employment Type

Full Time

Experience

years

Vacancy

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