Senior Research & Insights Analyst

Ogilvy Social.Lab; Johannesburg; On-site; ZAR 500,000 - 800,000; Full time

Job summary

A leading global marketing firm in Johannesburg is seeking a Senior Research & Insights Analyst to transform complex data into actionable insights. The ideal candidate will have strong data analysis skills, a background in social media analytics, and the ability to craft compelling narratives that guide marketing strategies. Join a creative team that values diverse talent and innovative thinking.

Qualifications

• Passion and resilience to work in a creative business.
• Exceptional communication skills, both written and verbal.
• Strong understanding of statistical analysis and research methodologies.

Responsibilities

• Collect, analyze, and interpret data from social media platforms.
• Craft compelling narratives to communicate insights.
• Monitor industry trends to identify growth opportunities.

Skills

Data analysis expertise

Storytelling ability

Proficiency in social media analytics tools

Project management

Attention to detail

Education

Bachelor’s or master’s degree in Marketing Analytics, Data Science, Communications, or Social Sciences

Tools

Google Analytics

Brandwatch

SEM Rush

Job description

Overview

Ogilvy Social Lab is setting global benchmarks in digital marketing and is driven by offering our expertise to both local and international clients through a multi-market footprint. We have enabled borderless ways of working, operating as connected teams and providing Creative, Content, Media and Intelligence capabilities to Ogilvy agencies and clients in more than 20 countries. Join our globally connected team and work on challenging projects that transcend borders. Embrace a career that takes you to new horizons and make a global impact!

Our Vision

Our vision is to inspire brands and people to impact the world. To create big ideas that make a significant contribution to the planet, society, and the bottom line. We believe in today’s world this is the best way for our clients to achieve sustainable growth.

We achieve this by breaking down the barriers that restrict talent and ideas, we call this Borderless Creativity.

Our mission: We inspire brands and people to impact the world

How we do it: We innovate and operate at the intersection of people and capabilities

What we do: Borderless creativity

About this role:

We are seeking a passionate, talented, and creative Senior Research & Insights Analyst to join our Marketing Sciences team. You will be responsible for deciphering and translating complex data from social media platforms and other sources into compelling narratives that drive actionable insights for our clients. Your role will be pivotal in guiding strategic marketing decisions across the entire marketing landscape by providing deep insights into consumer behaviour, trends, and market dynamics.

Key Responsibilities:

• Data Analysis and Interpretation:
• Collect, analyse, and interpret data from various sources, with a focus on social media platforms, to uncover trends, patterns, and consumer sentiments.
• Utilize advanced analytical techniques to extract meaningful insights and identify key performance indicators.
• Develop a deep understanding of the social, cultural, and economic context within which our clients operate.
• Identify contextual factors that impact consumer behaviour and tailor insights accordingly.
• Data Storytelling:
• Craft compelling narratives from data insights to communicate complex concepts to both technical and non-technical stakeholders.
• Create visually engaging presentations, reports, and dashboards that effectively convey insights and recommendations.
• Strategic Insights:
• Collaborate closely with client teams to provide actionable recommendations that drive marketing strategy, campaign optimization, and audience targeting.
• Present findings in a clear and impactful manner, guiding toward effective decision-making.
• Trend Analysis:
• Monitor and analyze industry trends, competitive landscapes, and emerging technologies to anticipate shifts in consumer behaviour and identify growth opportunities.
• Work closely with client leads and clients to understand their business objectives, challenges, and target audiences.
• Serve as a subject matter expert, providing insights that contribute to client success.
• Cross-functional Collaboration:
• Collaborate with data scientists, researchers, marketing strategists, and creative teams to align insights with overarching marketing goals.

A bit about you:

• Passion, curiosity, creativity and resilience to work in a world leading creative business.
• Proficiency in data analysis tools and languages,
• Proficiency with social media platforms, trends, and analytics tools (e.g., social listening tools, Google Analytics, Brandwatch, Synthesio, Audiense, GWI, SEMrush or equivalents)
• Bachelor’s or master’s degree in a related field, such as Marketing Analytics, Data Science, Communications, or Social Sciences. Or “on the job” learning equivalent.
• Exceptional storytelling skills, with the ability to convey complex data insights through compelling narratives.
• Experience creating rich data visualizations that support the narrative.
• Strong understanding of statistical analysis and research methodologies.
• Excellent communication skills, both written and verbal.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Detail-oriented with a keen eye for accuracy in data interpretation.

In this role, you will play a critical role in transforming data into actionable insights, guiding strategic marketing decisions, and helping our clients navigate the dynamic landscape of consumer preferences and behaviours. Your expertise in contextual intelligence and data storytelling will drive the success of our team and provide valuable competitive advantages to our clients.

If this sounds like the right role and company for you, we’d love to hear from you.

Our ambition is to attract the very best diverse talent to Ogilvy, and to be the employer of choice in the UK. We want everyone to feel welcome when they join us, and once they’re here, for them to want to stay with us, grow their career, and to feel they belong with us.

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