Senior Product Manager Acquisition

KingMakers; Cape Town; Hybrid; ZAR 700 000 - 900 000; Full time

Job summary

A leading iGaming company in Cape Town is seeking a Product Manager for Acquisition & Activation. The role involves defining product strategies to drive customer engagement, leveraging analytical skills to optimize acquisition channels. Ideal candidates have over 7 years of experience in product management, with a strong focus on growth and data-driven insights. Competitive compensation and hybrid work options are provided.

Benefits

Competitive compensation

Health coverage

Hybrid work options

Qualifications

• 7+ years of experience in Product Management within B2C digital products.
• Proven track record in growth, acquisition, onboarding, or activation.
• Strong grounding in product methodologies: discovery, experimentation.

Responsibilities

• Define and execute product strategy that drives acquisition and activation.
• Own the funnel end-to-end: analyze acquisition and conversion data.
• Lead experimentation at scale: design and execute A/B tests.

Skills

Analytical skills

Product methodologies

SEO expertise

Stakeholder influence

Job description

About Us

At KingMakers, we’re not here to follow the industry, we’re here to define it.

We are a proudly homegrown African company, building the future of sports and iGaming entertainment across the continent. Since our launch in 2018, we’ve created platforms that connect millions of fans to the excitement they love through our leading brands, BetKing and SuperSportBet.

From Nigeria to South Africa, we’ve rapidly grown into a powerhouse, recognized for raising standards, pushing boundaries, and shaping what’s next in our industry. Our vision is bold : to be the home where Africa plays.

Collaboration, innovation, and fearless execution define our culture. Every decision is purposeful, every interaction impactful, and every product designed to serve our players and partners with excellence.

We think bigger, move faster, and never settle for average. If you’re ready to build with us, challenge convention, and make your mark, there’s no better time to join KingMakers.

About the Role

As Product Manager for Acquisition & Activation, you will take full ownership of the first steps of our customer journey, ensuring they are seamless, secure, and designed for growth. Your mission is to turn traffic into loyal customers by combining data-driven insight, product excellence, and cross-company influence.

This is not a role for someone who just manages tickets or backlogs. We’re looking for a Product Manager who thrives in empowered product teams (PM + Design + Engineering), applies solid product methodologies in both discovery and delivery, and takes radical ownership of outcomes. You combine strategic thinking with deep analytical skills, turning traffic into loyal, engaged customers by designing, testing, and scaling data-driven experiences that define how thousands of users first encounter KingMakers.

You will own and scale the Acquisition & Activation scope , including :

• Identity & Access: Login, Registration, Account Recovery & Authentication systems
• Onboarding: Welcome guides and first-time user journeys
• Activation: Flows that convert new customers into active, engaged users
• Growth Channels: SEO-driven traffic and landing pages
• Partnerships: Affiliate tracking & partner integrations

What You Will Be Doing

• Define and execute product strategy that drives acquisition, activation, and long-term engagement, tightly aligned with company growth goals.
• Own the funnel end-to-end: analyze acquisition and conversion data, identify opportunities, and drive measurable improvements.
• Lead experimentation at scale: design and execute A/B tests with rigor, validating hypotheses and iterating fast.
• Work in empowered product teams (Product, Engineering, Design), applying discovery and delivery practices that drive outcomes, not just outputs.
• Influence across functions: align Marketing, Growth, Engineering, Design, and Support to deliver cohesive customer journeys.
• Translate marketing promises into product realities, ensuring seamless user experiences across Paid, SEO, and Affiliate channels.
• Collaborate with Engineering & Design to deliver secure, scalable, and user-friendly solutions.
• Stay ahead of industry trends in growth, identity, attribution, and onboarding, bringing best practices into KingMakers.

Requirements

• 7+ years of experience in Product Management within B2C digital products.
• Proven track record in growth, acquisition, onboarding, or activation.
• Highly analytical mindset: funnels, cohorts, and conversion metrics are second nature; you can extract insights and drive decisions autonomously.
• Strong grounding in product methodologies: discovery, experimentation, empowered product trios, outcome-driven roadmaps.
• Ability to influence and align stakeholders across teams and at multiple levels of seniority.
• Expertise in SEO, attribution models, affiliate tracking, and growth loops.
• Background in authentication, identity, and secure access flows.
• Excellent communication and storytelling skills to bring clarity and alignment.
• Bonus: technical background or experience in regulated industries (fintech, gaming, betting).

Our CROWNS values

• Customer First: Build with and for our customers. Always deliver meaningful value.
• Raise the Bar: Take initiative, own outcomes, and push for better every time.
• Operate with Candor: Be open, clear, and constructive. Speak truth with kindness.
• We Build Together: Collaborate, share the load, and succeed as a team.
• No Hesitation, Never Reckless: Move boldly and responsibly. Own your risks.
• Speed & Iteration: Act fast, learn fast, improve fast. Progress beats perfection.

Why This Role is Unique

• You’ll own the first impression of our product for thousands of customers, one of the most critical parts of their journey.
• Your work will have a direct, visible impact on revenue and growth.
• You’ll operate at the intersection of product, growth, and marketing, shaping strategy beyond your squad.
• You’ll join a high-performance culture, where speed, iteration, and raising the bar are daily practice.

Benefits

At KingMakers, your work doesn’t just power platforms, it shapes a movement. Here's how we reward you.

At KingMakers, we believe great talent deserves great rewards. That’s why we offer competitive compensation packages designed to reflect your expertise and impact.

Our benefits are tailored to each location, ensuring they align with what matters most to our people. Whether it’s health coverage, hybrid work and perks, we strive to provide what you need to thrive – wherever you are.