Senior PPC Manager

Talent Sam; Cape Town; On-site; ZAR 300,000 - 550,000; Full time

Job summary

A digital marketing agency is seeking an experienced PPC Manager to oversee paid activities across various platforms. This role involves managing partnerships, optimizing campaigns, and developing strategies that meet client KPIs. Ideal candidates are analytical leaders with a passion for PPC and technology, boasting at least 5 years of relevant experience.

Qualifications

• At least 5 years previous campaign management experience.
• Prior B2B experience with large scale PPC accounts.
• Experience in Google search and LinkedIn.

Responsibilities

• Responsible for PPC programs strategy and performance.
• Creating, monitoring and optimizing advertising campaigns across platforms.
• Developing and managing a network of PPC partners.

Skills

Analytical Skills

Attention to Detail

PPC Management

Digital Marketing

Campaign Optimization

Job description

Our client is an Agency that provides B2B tech companies and startups with the strategy, technology and operations they need to launch and scale their digital marketing and RevOps activities. Their years of experience in reaching targeted professionals, means they can humbly and confidently call themselves the expert team.

They looking for an experienced PPC Manager, to manage clients paid activities over numerous channels and platforms. The role also includes managing partnerships, and working with freelancers and other Agencies.

So if you are a leader, super- analytical, love PPC, day dream about CTRs and are personally offended by low quality score, we’d love to hear from you.

• Responsible for the PPC programs strategy and performance meeting clients KPIs

• Fully understanding our client objectives and translating these objectives into PPC strategy and action plans

• Developing and managing a network of PPC partners( Agencies) and freelance campaign managers as needed

• Creating, monitoring and optimizing existing advertising campaigns, on native platforms like LinkedIn, Google search, Reddit, BrandGen, X, Facebook, Quora, and dedicated ABM platforms

• Collaborating closely with the strategy and inbound teams, to drive a cohesive vision, message and user experience with digital campaigns

• Continually provide creative best practices and feedback to drive high performing advertising campaigns

• Researching the latest tools, techniques and features, in paid online marketing and forming a view on their relevance to our business objectives

• Analyzing product onboarding and conversion funnels- from lead all the way through to opportunity

• Lots of testing and playing- we A/B test it all over and over again

• At least 5 years previous( hands on) campaign management experience, in-house or Agency - a must

• Prior B2B experience with large scale PPC accounts- a must

• Experience in Google search and LinkedIn- a must. Other platforms an advantage

• Excellent English, verbal and written- a must

• Strong analytical skills, and attention to detail- a must

• Multi tasker on steroids

• A genuine love for technology and staying on top of a rapidly changing industry

• High energy, drive and maturity

• Demonstrated persistence and ability to overcome obstacles

• Quick learner, you will be taught lots and lots