Senior Paid Social Media Consultant

Webrepublic (Pty) Ltd; Cape Town; Hybrid; ZAR 300 000 - 500 000; Full time

Job summary

A leading digital marketing agency in Cape Town seeks a Paid Social Media Consultant to develop and execute paid social media marketing campaigns. Candidates should have a relevant degree and at least three years of digital marketing experience. Proficiency in both German and English is required. The role offers a dynamic work environment and opportunities to work with global brands.

Benefits

Dynamic work environment

Flexible work environment

Competitive compensation package

Opportunities to work on exciting projects

Qualifications

• 3+ years of experience in digital marketing execution and media planning.
• Tech-savvy with experience in relevant tools and platforms.
• Strong analytical skills for campaign analysis and reporting.

Responsibilities

• Develop and execute paid social media marketing campaigns.
• Monitor and optimize campaigns towards KPIs.
• Create performance analysis and reports.

Skills

Digital marketing execution

Media planning

Proficiency in German

Proficiency in English

Data analysis

Tool usage (META Business Manager, TikTok, etc.)

Education

National Diploma or Bachelor Degree in economics, marketing, or related field

Job description

Over the last decade, Webrepublic has grown from an ambitious startup into Switzerland's leading digital agency.

More recently, Webrepublic has launched a subsidiary in South Africa to work hand-in-hand with our HQ in Switzerland.

Our team in Cape Town has grown and we are now looking for a Paid Social Media Consultant to expand our local presence into a large-scale operation.

Key Responsibilities

• Develop, plan, and execute paid social media marketing campaigns using creative campaign approaches and targeted adverts.
• Overview continuous cross‑channel campaign monitoring, and optimisation towards KPIs.
• Create detailed performance analysis, reports and dashboard.
• Analyse statistical data on target group behaviour.
• Creation of media plans based on a campaign framework and goals.
• Develop creative briefings for assets and messaging aligned with campaign goals.
• Ensuring timely activations' deployment across all relevant channels.
• Actively look for innovative marketing approaches.

Qualifications and Skills

• National Diploma, Higher Certificate or Bachelor Degree from a recognised college or university with a relevant degree (economics, marketing, communications, media or related sectors).
• At least 3 years of experience in digital marketing execution, strategy, and media planning.
• Tech‑savvy and knowledgeable with tool usage such as META Business Manager, TikTok, LinkedIn, Facebook Reports, GA4, etc.
• Comprehend data‑driven target audience definition and successful campaign execution.
• Familiar with optimisation options at campaign or ad set level, can analyse campaigns and create meaningful reports.
• Have excellent organisational skills and a self‑starter personality.
• Proficiency in German.
• Proficiency in English.

What we offer

• A dynamic work environment fostering personal growth and development.
• Opportunities to work on exciting projects with leading global brands.
• Learning from Subject Matter Experts across all digital marketing disciplines.
• Flat hierarchies and short decision paths.
• Being part of a young, dynamic, and international team.
• Exposure to disciplines beyond your own skill set.
• A vibrant office space in Cape Town and a flexible work environment (hybrid work).
• A competitive compensation package.

Are you interested?

We look forward to receiving your online application with a short resume.

Webrepublic is an equal opportunity employer.

We encourage candidates from all backgrounds to apply.

We will give preference to previously disadvantaged individuals.