Senior Paid Media Strategist

Bamboo Works; Cape Town; Remote; ZAR 200 000 - 300 000; Part time

Job summary

A growth-focused marketing agency seeks a Senior Paid Media Strategist to lead client relationships and enhance its media offering. The role involves strategic leadership, campaign optimization, and mentoring, requiring 8-10 years of performance marketing experience. Candidates must have a proven track record in managing significant ad budgets across various platforms. The position is part-time, fully remote, and offers a flexible work schedule.

Qualifications

• 8–10+ years of experience in performance marketing, including senior-level strategy roles.
• Proven success managing large ad budgets with documented results.
• Strong background in multiple paid media channels.

Responsibilities

• Develop and lead sophisticated multi-channel paid media strategies.
• Serve as the primary strategic advisor to senior client stakeholders.
• Own accountability for improving lead quality and ROI.

Skills

Performance marketing

Client relationship management

Google Ads

LinkedIn Ads

Meta Ads

Analytical mindset

Job description

We're helping agrowth-focused marketing agencyfind aSenior Paid Media Strategist (Agency / Global Clients)to lead high-value client relationships and elevate the agency's paid media offering. You'll design, refine, and oversee data-driven performance strategies across Google, LinkedIn, Meta, and emerging platforms — focusing on lead quality, scalability, and ROI.

Working closely with a PPC Specialist handling execution, you'll take ownership of strategy, client communication, and growth initiatives. This role is ideal for asenior performance marketerwho combines strategic vision with deep technical understanding — confident engaging with senior marketing leaders from global brands and shaping large-scale, multi-channel campaigns. Part-Time : 2–3 days / week

Hours per week : 2–3 days/week, with potential to scale to full-time. Schedule : GMT / BST hours (with some overlap with early US hours preferred). Location : Fully Remote (PH & South Africa-based candidates are preferred). Engagement : Independent Contractor. Start Date : ASAP. Rate : $-$ / month (based on a 10-hour workweek, depending on level of experience).

Key Responsibilities

• Strategic Leadership – Develop and lead sophisticated, multi-channel paid media strategies that prioritize lead quality and conversion performance.
• Create and test new campaign frameworks tailored to audience segments by industry or lifecycle stage.
• Identify and scale high-performing channels beyond Google and LinkedIn to diversify traffic and acquisition sources.
• Conduct quarterly strategic planning sessions with clients, aligning marketing performance with business outcomes.
• Design and refine attribution frameworks for complex sales cycles.
• Client Service & Relationship Management – Serve as the primary strategic advisor to senior client stakeholders.
• Lead strategy calls, present insights, and proactively identify optimization opportunities.
• Build trusted client relationships through transparent communication and consistent value delivery.
• Ensure clarity, confidence, and reliability in every client interaction.
• Team Leadership & Collaboration – Partner with the PPC Specialist to turn strategy into clear execution plans with measurable outcomes.
• Review and refine campaign structures, briefs, and reporting to uphold high-quality standards.
• Mentor internal team members, helping strengthen the agency's performance marketing expertise.
• Performance & Reporting – Own accountability for improving lead quality and ROI while maintaining or scaling lead volume.
• Deliver actionable monthly and quarterly reports highlighting insights and growth opportunities.
• Track and optimize key metrics — CPL, conversion rates, CAC, and ROI.

Requirements

• 8–10+ years of experience in performance marketing, including senior-level strategy roles.
• Proven success managing £k+ / month ad budgets (ideally £k+), with documented results.
• Strong background in Google Ads, LinkedIn Ads, Meta Ads, and other paid media channels.
• Analytical mindset with advanced understanding of campaign attribution and funnel performance.
• Excellent communication and presentation skills — able to engage confidently with C-level stakeholders.
• Experience managing high-value client relationships in agency environments.
• Proven ability to balance strategic oversight with hands‑on optimization.

Nice‑to‑Haves

• Experience with B2B, higher education, or long sales‑cycle campaigns.
• Familiarity with UK / US client accounts and international campaign delivery.
• Background in launching new paid media channels and scaling them from pilot to major revenue sources.
• Experience coaching or mentoring PPC and performance teams.

Recruitment Process

• Initial Interview
• Client Interview
• Task Assessment
• Final Interview (Client)
• Offer & Onboarding