Senior Paid Media Manager (In-House), London

Tala Energy Ltd.; East London; Hybrid; ZAR 500 000 - 700 000; Full time

Job summary

A low-carbon lighting company is seeking a Senior Paid Media Manager to lead their global paid advertising strategy. This role involves managing campaigns on platforms like Meta, Google, and Pinterest, focusing on customer acquisition and performance optimization. The ideal candidate will have extensive experience in campaign management and a strong ability to make data-driven decisions. The company offers a hybrid work location with competitive benefits.

Benefits

26 days annual leave

Career development opportunities

Ongoing training and exposure

Qualifications

• 5+ years of agency experience in managing paid campaigns.
• Knowledge of campaign structures across Meta, Google, and Pinterest.
• Proficiency in reporting and interpreting data.

Responsibilities

• Lead management of paid campaigns on multiple platforms.
• Build and execute creative testing roadmaps.
• Monitor and optimize performance using analytics tools.

Skills

Paid social and search campaign management

Meta Ads Manager

Google Ads

Audience segmentation

Data-driven decision making

Tools

GA4

Shopify

Looker Studio

Klaviyo

Job description

Tala was founded in

• by Josh, Max and William—three friends from Edinburgh University who believed great design was the fastest way to a low‑carbon world.

Now headquartered in London with global distribution, our teams push the boundaries of design and technology to create exceptional, low‑carbon lighting.

We are proud B Corp, creating lights that are gentle on the planet, make homes look great, and make life feel brighter.

Role Overview We're looking for a commercially minded, data‑driven Senior Paid Media Manager to own and lead our global paid advertising strategy across Meta, Google, and Pinterest.

This is a high‑impact, hands‑on role reporting to the Head of Growth, with a focus on acquiring high‑value customers and scaling paid channels profitably across both D2C and B2B (Tala Pro) segments.

You’ll work closely with the creative team, developers, and growth team to drive performance.

Key Responsibilities Lead day‑to‑day management of paid campaigns across Meta, Google and Pinterest including budgets, bidding, and audience segmentation.

Build and execute a structured creative testing roadmap (hooks, formats, offers).

Manage briefs, feedback loops, and delivery timelines with internal and freelance creatives.

Use GA4, Shopify and Looker Studio to monitor performance and optimise based on key metrics.

Develop monthly and quarterly ad plans aligned with product launches, seasonal moments, and regional goals.

Partner with the email / CRM and website teams to ensure end‑to‑end journey optimisation.

Own and evolve the paid acquisition model, building dashboards and weekly insights for the wider team.

Requirements 5+ years at an agency with hands‑on experience managing paid social and search campaigns.

Strong knowledge of Meta Ads Manager, Google Ads, and Pinterest campaign structures.

Fluent in the creative side of performance : what makes ads convert, how to brief effectively, and how to test methodically.

Comfortable building UTM structures, segmenting audiences, and working across first‑party data tools (Klaviyo, Shopify, etc.).

Confident in reporting using Looker Studio, GA4, or similar tools — and making decisions based on data.

Proactive, fast‑moving, and comfortable working independently in a fast‑growing, design‑led business.

Bonus : experience working with lifestyle, interiors, or sustainability‑focused brands.

What to Expect 26 days annual leave + UK public holidays Career development in a fast‑growing, mission‑led business Ongoing training and exposure across marketing, product, and e‑commerce teams Location Hybrid (East London HQ or Remote UK‑based with ability to attend key meetings in London) Applications To apply for this position, please send your CV and a cover letter detailing why you are right for Tala to