Senior Paid Media Lead — Global Growth (Hybrid/Remote)

Tala Energy Ltd.; East London; Hybrid; ZAR 500 000 - 700 000; Full time

Job summary

A low-carbon lighting company is seeking a Senior Paid Media Manager to lead their global paid advertising strategy. This role involves managing campaigns on platforms like Meta, Google, and Pinterest, focusing on customer acquisition and performance optimization. The ideal candidate will have extensive experience in campaign management and a strong ability to make data-driven decisions. The company offers a hybrid work location with competitive benefits.

Benefits

26 days annual leave

Career development opportunities

Ongoing training and exposure

Qualifications

• 5+ years of agency experience in managing paid campaigns.
• Knowledge of campaign structures across Meta, Google, and Pinterest.
• Proficiency in reporting and interpreting data.

Responsibilities

• Lead management of paid campaigns on multiple platforms.
• Build and execute creative testing roadmaps.
• Monitor and optimize performance using analytics tools.

Skills

Paid social and search campaign management

Meta Ads Manager

Google Ads

Audience segmentation

Data-driven decision making

Tools

GA4

Shopify

Looker Studio

Klaviyo

Job description

A low-carbon lighting company is seeking a Senior Paid Media Manager to lead their global paid advertising strategy. This role involves managing campaigns on platforms like Meta, Google, and Pinterest, focusing on customer acquisition and performance optimization. The ideal candidate will have extensive experience in campaign management and a strong ability to make data-driven decisions. The company offers a hybrid work location with competitive benefits.