Senior Paid Ads Implementer — Ai-Ready, Human-Led Marketing For Tourism Visionaries

Eco Africa Digital; Cape Town; Hybrid; ZAR 200 000 - 300 000; Full time

Job summary

An innovative marketing agency in Stellenbosch seeks a Senior Paid Ads Implementer to own the execution of high-performing campaigns across platforms like Google and Meta. The ideal candidate will have a strong background in data management and campaign optimization with at least 5 years of agency experience. This hybrid role offers an opportunity to work with visionary tourism brands across Africa, focusing on impactful marketing solutions.

Benefits

Biannual performance bonuses

Hybrid work model

Qualifications

• 5+ years in an agency role focused on Paid Ads or Performance Marketing.
• Google Ads Certified and advanced in GTM and Analytics.
• Experience in creating KPI dashboards and campaign metrics.

Responsibilities

• Design and optimize paid advertising campaigns on various platforms.
• Manage tracking and analytics to derive actionable data.
• Collaborate with teams for strategic alignment on ad performance.

Skills

Data analysis

Campaign optimization

Communication

Performance Marketing

Tools

Google Ads

Google Tag Manager (GTM)

Google Analytics (GA4)

Job description

Senior Paid Ads Implementer — AI-Ready, Human-Led Marketing for Tourism Visionaries

Eco Africa Digital is an award-winning performance-driven marketing agency based in Stellenbosch, serving Africa's luxury hospitality and tourism brands.

We blend AI-first precision with human-led storytelling to drive direct bookings and measurable growth for the continent's most visionary lodges, hotels, and conservation-driven destinations.

We're not just another agency — we're a movement to future-prove tourism through intelligence, integrity, and inspired collaboration.

The Role

We're looking for a Senior Paid Ads Implementer — a grounded, reliable strategist who brings order to complexity and focus to flow.

This role is ideal for someone who finds joy in optimizing systems, managing data with clarity, and executing campaigns that make an impact — while aligning with a visionary leader who moves fast and dreams big.

You’ll own the setup, management, and optimization of high-performing campaigns across Google, Meta, TikTok and related platforms.

What You’ll Do

Design, implement, and optimize paid advertising campaigns across Google Ads, YouTube, Meta, TikTok, and display networks.

Create and manage tracking and analytics (GTM, GA4, UTM links) to deliver actionable data.

Collaborate with our creative and strategy teams to align ad performance with storytelling goals.

Create and interpret KPI dashboards, improving ROI through testing and iteration.

Support automation setup (e.g. Mailchimp sequences, CRM triggers).

Report with transparency and clarity — bringing calm accountability to every cycle.

What We’re Looking For

Implementer energy: steady, focused, and self-managing.

You bring structure where others bring chaos.

Experience: Minimum 5 years in an agency role focused on Paid Ads or Performance Marketing.

Technical confidence: Google Ads Certified; advanced in GTM, Analytics, and campaign optimization.

Clarity and communication: You speak data and strategy fluently, without fluff.

Commitment: You’ve stayed the course before. You value stability, systems, and mastery over hype.

Passion: You care deeply about travel, nature, and Africa’s story.

Why Join Us

Work directly with visionary tourism brands across Africa.

Be part of a small, high-calibre team at the forefront of AI-powered marketing.

Hybrid role — 3 days at our creative space in The LaunchLab, Stellenbosch; 2 remote days for deep work.

Biannual performance bonuses.

Salary: R35–R43 (negotiable based on skill and experience).

Grow within an Agency

Grow within an agency that honours excellence, calm execution, and long-term contribution.

How to Apply

If you feel a quiet "yes" as you read this — not excitement born of flattery, but resonance — we’d love to hear from you.

Email our CEO: (email address)

A short intro explaining what part of this role feels like home to you

A link to 2–3 campaigns you’re proud of

Your CV or LinkedIn profile