Senior Media Specialist

Akqa; Johannesburg; On-site; ZAR 300 000 - 400 000; Full time

Job summary

A leading digital agency in South Africa is seeking a Senior Media Specialist to partner with the Media Director in supporting and growing global client relationships. This role involves developing performance marketing strategies, analyzing campaign performance, and ensuring alignment across creative and media teams. Qualified candidates should have strong project management skills and a deep understanding of paid media platforms to deliver measurable results.

Qualifications

• Demonstrated success in planning, executing, and optimizing performance marketing campaigns.
• Strong project management abilities with proven success in managing cross-functional collaboration.
• Excellent communication and client-facing skills.

Responsibilities

• Partner closely with the Media Director to support and grow global client relationships.
• Develop and oversee end-to-end performance marketing strategies across platforms.
• Analyze and report on campaign performance.

Skills

Performance marketing campaign management

Paid media platforms knowledge

Analytics tools usage

Project management

Excellent communication skills

Job description

Job title: Senior Media Specialist

Job Location: Gauteng, Johannesburg. Deadline: January 10.

ROLE REQUIREMENTS

• Partner closely with the Media Director to support and grow global client relationships.
• Lead or support client calls scheduled during later South African hours.
• Represent the team in cross-regional meetings with AKQA studios and global clients.
• Develop and oversee end-to-end performance marketing strategies across Google Ads, Meta, Programmatic, and other paid media platforms.
• Lead media planning, forecasting, execution, and optimization of campaigns to deliver measurable results.
• Analyze and report on campaign performance, translating insights into actionable recommendations.
• Collaborate with internal teams to ensure alignment across creative, media, and strategy.
• Define and track performance KPIs, ensuring ongoing optimization and achievement of client goals.

QUALIFICATIONS AND CHARACTERISTICS

• Demonstrated success in planning, executing, and optimizing performance marketing campaigns.
• Deep understanding of paid media platforms, bidding strategies, and digital marketing trends.
• Skilled in using analytics tools to evaluate performance and guide strategic decisions.
• Strong project management abilities with proven success in managing cross-functional collaboration.
• Excellent communication and client-facing skills; able to lead discussions and present strategies confidently.
• Experience working with global clients and accommodating international time zones is a plus.