Senior Media Relations Strategist — Remote

Placements24; Midrand; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Flexible work from home

Health insurance coverage

Generous paid time off

Professional development opportunities

Job summary

Placements24 is seeking a Senior Media Relations Specialist to lead media outreach for a dynamic national and international client portfolio. This remote-first role requires excellence in crafting pitches, building journalist relationships, and delivering measurable coverage.

You will develop strategies, manage campaigns from home, and collaborate with marketing teams to ensure consistent messaging while meeting tight deadlines in a fast-paced agency environment.

Qualifications

• Bachelor's degree in Communications, Public Relations, Journalism, Marketing, or a related field.
• Minimum of 5-7 years of experience in media relations, public relations, or corporate communications, preferably within an agency or fast-paced corporate setting.
• Demonstrated success in securing media coverage in top-tier publications and online outlets.
• Exceptional written and verbal communication skills, with a keen eye for detail.
• Strong understanding of media landscape, current affairs, and industry-specific trends.

Responsibilities

• Develop and implement comprehensive media relations strategies aligned with client objectives and overall business goals.
• Cultivate and maintain strong, long-lasting relationships with key media contacts, journalists, bloggers, and influencers across national and international platforms.
• Craft compelling press releases, media kits, pitch materials, and other PR collateral.
• Proactively identify media opportunities and pitch stories to relevant outlets.
• Monitor media coverage and analyze campaign performance, providing regular reports and insights.
• Manage crisis communications and respond to media inquiries swiftly and professionally.
• Collaborate with internal marketing and communications teams to ensure consistent messaging and integrated campaign execution.
• Stay abreast of industry trends, emerging media platforms, and competitor activities.

Skills

Media relations

Public relations

Strategic thinking

Written communication

Crisis communications

Education

Bachelor's degree in Communications or related field

Tools

Cision

Meltwater

Job description

Placements24 is seeking a Senior Media Relations Specialist to lead media outreach for a dynamic national and international client portfolio. This remote-first role requires excellence in crafting pitches, building journalist relationships, and delivering measurable coverage.

You will develop strategies, manage campaigns from home, and collaborate with marketing teams to ensure consistent messaging while meeting tight deadlines in a fast-paced agency environment.