About the Role
Our client, WhatJobs Direct, is seeking a strategic and highly experienced Senior Media Relations Manager to lead their Media & PR initiatives. This is an in-office position based in Vereeniging, Gauteng. You will be responsible for developing and executing comprehensive media relations strategies, building and nurturing strong relationships with key media contacts, and managing the company's reputation. The ideal candidate possesses a deep understanding of the media landscape, exceptional strategic planning skills, and a proven track record of securing positive media coverage. This leadership role requires a proactive individual who can guide the PR team and effectively represent our client to the public and media. You will be instrumental in shaping our client's narrative and public perception.
Key Responsibilities
- Develop and implement impactful media relations strategies to enhance brand visibility and reputation.
- Cultivate and maintain strong, long-term relationships with journalists, editors, and media influencers across various platforms.
- Oversee the creation and distribution of press releases, media kits, and other essential PR materials.
- Manage all incoming media inquiries, providing timely and strategic responses.
- Monitor media coverage, analyze trends, and provide actionable insights and comprehensive reports to senior management.
- Lead crisis communication efforts, developing and implementing effective response plans.
- Collaborate with marketing and other departments to ensure alignment of messaging and communication objectives.
- Organize and manage press conferences, media tours, and other key PR events.
- Mentor and guide junior members of the PR team.
- Stay informed about industry developments and competitive activities to identify opportunities.
Requirements
- Master's degree in Communications, Journalism, Public Relations, or a related field.
- Minimum of 8 years of progressive experience in media relations and public relations, with a strong emphasis on strategic planning and execution.
- Demonstrated success in securing high-profile media placements and managing complex media relationships.
- Expertise in crisis communications and reputation management.
- Exceptional written, verbal, and presentation skills.
- Proven leadership abilities and experience managing a PR team.
- Strong network of media contacts within Gauteng and nationally.
- Proficiency in media monitoring and analysis tools.
- Ability to work effectively under pressure and meet tight deadlines in a professional office environment.
- Strategic thinker with excellent problem-solving capabilities.
Benefits
- Highly competitive salary.
- Medical aid.
- Pension fund.
- Performance-based bonuses.
- Training and advancement opportunities.
- Opportunity to work in a dynamic Media & PR department in Vereeniging.
- Chance to make a significant strategic impact on the company's public image and media presence.