Senior Media Manager (Performance)

Communicate Recruitment; Cape Town; On-site; ZAR 400 000 - 600 000; Full time

Job summary

A leading recruitment agency in Cape Town is seeking a Senior Media Coordinator to lead paid media campaigns and drive user acquisition. In this role, you will oversee media spend, analyze performance data, and mentor a small team. The ideal candidate has over five years of experience in paid media and a passion for innovative media strategies. This position offers a clear growth path towards becoming a Media Strategist.

Qualifications

• 5+ years of hands-on experience in paid media or performance marketing focused on acquisition.
• Success in managing and scaling large media budgets and campaigns.
• Strong experience with analytics tools.

Responsibilities

• Lead planning and execution of paid media campaigns.
• Oversee media spend for maximum ROI.
• Analyze campaign data for actionable insights.
• Deliver performance reports to senior leadership.
• Mentor a team of media coordinators.

Skills

Paid media

Growth marketing

Analytical skills

Communication skills

Strategic thinking

Tools

Google Ads

Meta Ads Manager

Google Analytics

Tableau

Job description

Are you a performance-driven media specialist with a love for sports, digital engagement, and customer growth? We’re looking for a motivated and results-focused Senior Media Coordinator to join our marketing team.

In this role, you’ll play a pivotal part in driving user acquisition, managing, optimising, and scaling paid media campaigns across multiple platforms. It’s the perfect opportunity for someone ready to move from hands‑on execution into a more strategic career path. We’ve built a clear growth plan for this position, offering a transition into a Media Strategist role where you’ll shape the company’s overall media direction.

What You’ll Do

• Campaign Management: Lead the planning, execution, and optimisation of paid media campaigns across search, social, programmatic, and affiliate networks.
• Budget Ownership: Oversee media spend, ensuring strategic allocation and maximum ROI while meeting ambitious CPA targets.
• Performance Analysis: Analyse campaign data to uncover trends, generate actionable insights, and improve performance at scale.
• Creative Collaboration: Work closely with our creative team to provide data‑driven feedback and help shape impactful ad assets.
• Team Leadership: Guide and mentor a small team of media coordinators, helping them strengthen their skills in campaign execution, analysis, and reporting.
• Reporting & Insights: Deliver clear, insightful performance reports to senior leadership, highlighting successes and identifying growth opportunities.
• Stay Ahead of Trends: Monitor platform updates, competitor movements, and emerging media opportunities to keep us ahead of the curve.

Growth Path: Media Strategist

• Strategic Media Planning: Shaping quarterly and annual media strategies with a big‑picture focus.
• Audience Development: Leading audience research and segmentation to unlock new growth opportunities.
• Channel Innovation: Exploring and recommending new platforms, formats, and acquisition channels.
• Holistic Campaign Design: Creating integrated media strategies that unify paid, owned, and earned channels into seamless customer journeys.

What We’re Looking For

• 5+ years of hands‑on experience in paid media, growth marketing, or performance marketing focused on acquisition.
• Proven success in managing and scaling large media budgets and campaigns.
• Proficiency with major platforms such as Google Ads, Meta Ads Manager, and DSPs.
• Strong analytical skills and experience with analytics tools (e.g., Google Analytics, Tableau, or similar).
• Excellent communication skills with the ability to turn complex data into actionable insights.
• Strategic thinker with curiosity and creativity, always looking for innovative approaches to media.
• Passion for sports and a strong interest in online entertainment and audience engagement platforms.

REF: CTD000189

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