Senior Marketing Strategist & Brand Growth Lead

Spirit Invest; Cape Town; On-site; ZAR 500 000 - 700 000; Full time

Job summary

A leading investment group in Cape Town is seeking a Senior Strategic Marketing Planner to manage the marketing strategy for their brands. In this pivotal role, you will implement strategies, support the GM of marketing, and drive measurable brand performance across various channels. Ideal candidates will have over 5 years of relevant experience and a strong focus on both digital and traditional marketing approaches.

Qualifications

• At least 5 years of proven working experience as a Marketing Planner across Digital, ATL, and BTL.
• Organic traction driver – excellent at sparking conversation.
• Performance-marketing amplifier – skillful in using paid channels.
• Omnichannel mindset – knowledgeable about driving e-commerce growth.
• Strategic yet practical – capable of balancing long-term thinking with rapid execution.
• Highly organized & self-motivated – thrives in fast-paced environments.
• Meticulously attention to detail to ensure error-free content.

Responsibilities

• Manage the marketing strategy and plan for multiple brands.
• Drive brand and content systems with guidance from the GM.
• Implement strategy and support the GM of marketing.
• Prepare and present performance reports in monthly meetings.
• Execute the marketing strategy, ensuring objectives are met.
• Build monthly plans and adjust tactics to maximize revenue growth.

Skills

Strong business acumen

Excellent planning, organisational and interpersonal skills

Proven decision-making ability

High degree of numeracy and analytical approach

Excellent time management skills

Good communication skills

Good judgement and problem-solving skills

Negotiation skills

Intermediate to advanced knowledge of Microsoft Excel

Intermediate to advanced knowledge of Microsoft PowerPoint

Education

Diploma, Graduate Degree, or Post Graduate Degree

Tools

Google Analytics

Semrush

CRM platforms

Google Ads

Facebook Ads

Job description

A leading investment group in Cape Town is seeking a Senior Strategic Marketing Planner to manage the marketing strategy for their brands. In this pivotal role, you will implement strategies, support the GM of marketing, and drive measurable brand performance across various channels. Ideal candidates will have over 5 years of relevant experience and a strong focus on both digital and traditional marketing approaches.