Senior Marketing Manager

ARCS; Johannesburg; On-site; ZAR 400 000 - 500 000; Full time

Job summary

A leading automotive group in Johannesburg is seeking an experienced Senior Marketing Manager to lead strategic marketing efforts across traditional and digital platforms. The role involves managing a dynamic team and supporting the CMO in executing high-impact campaigns. The ideal candidate has 5–7 years of experience in senior marketing roles, particularly in the automotive sector, and holds a Bachelor's degree in Marketing. A competitive salary of R50,000 – R62,000 per month is offered, along with benefits.

Qualifications

• 5–7 years in a senior marketing role, preferably in automotive or multi-brand retail.
• Proven track record in omni-channel campaigns and CRM implementation.
• Budget management and vendor coordination experience.

Responsibilities

• Develop and manage annual/quarterly marketing plans aligned with sales targets.
• Plan and execute traditional marketing campaigns.
• Partner with the Digital Marketing Manager to align strategies.
• Lead CRM strategies and targeted campaigns.
• Ensure consistent brand messaging across channels.

Skills

Campaign management

Digital marketing

Budget management

CRM strategies

Market research

Education

Bachelor's in Marketing

Master’s is a plus

Job description

Job Title: Senior Marketing Manager

Location: Sandton Area, Johannesburg North

Salary: R50,000 – R62,000 CTC per month + benefits

Industry: Automotive (Multi-Brand Dealership)

Overview

A leading, award-winning multi-brand automotive group is seeking an experienced Senior Marketing Manager to drive strategic marketing efforts across both traditional and digital platforms. The role involves leading a dynamic team and supporting the CMO to deliver high-impact marketing campaigns that generate leads, enhance brand visibility, and improve customer engagement.

Key Responsibilities

Marketing Strategy & Planning

• Develop and manage annual / quarterly marketing plans aligned with sales targets.
• Conduct market research and competitor analysis.
• Manage marketing budgets and report on campaign performance and ROI.
• Define KPIs and lead a performance-driven team focused on customer experience.

Traditional Marketing

• Plan and execute print, radio, outdoor and in-store marketing campaigns.
• Oversee events, promotions, showroom material, and POS displays.
• Build relationships with local media and vendors.

Digital Marketing Collaboration

• Partner with the Digital Marketing Manager to align online / offline strategies.
• Support digital campaigns including SEO, email marketing, and online reputation.
• Analyse digital performance and stay updated on trends.

CRM & Customer Engagement

• Lead CRM strategies to drive acquisition, retention, and loyalty.
• Implement targeted campaigns and customer journey automation.
• Use CRM data to inform upsell / cross-sell strategies.

Brand & Communication

• Ensure consistent brand messaging across all channels.
• Develop content, manage agencies, and oversee promotional materials.
• Coordinate with OEMs and advertising platforms.

Performance Monitoring

• Track and report on marketing KPIs.
• Provide data-driven insights for continuous improvement.
• Oversee OEM claims, scorecards, and budgets.

Requirements : Qualifications

• Bachelor's in Marketing, Business, or related field; Master’s is a plus.

Experience

• 5–7 years in a senior marketing role, preferably in automotive or multi-brand retail.
• Proven track record in omni-channel campaigns and CRM implementation.
• Budget management and vendor coordination experience.