Senior Marketing Manager

Food Concepts 360; Cape Town; On-site; ZAR 600 000 - 800 000; Full time

Job summary

A hospitality group in Cape Town is seeking a Senior Digital Marketing Manager to spearhead the digital strategy for various restaurant brands. The ideal candidate will have over 10 years of digital marketing experience, with a strong focus on leading creative teams and executing effective multi-channel campaigns. This role requires deep knowledge of web development and UX principles. Join a dynamic team focused on innovation and growth in the hospitality sector.

Qualifications

• 10+ years' experience in digital marketing, with 5+ years in senior or agency leadership.
• Proven expertise in web development and strong knowledge of UX / UI principles.
• Excellent communication, leadership, and organisational skills.

Responsibilities

• Lead and manage digital strategy across multiple hospitality brands.
• Oversee and mentor a creative team of designers and marketers.
• Develop, implement, and optimise multi-channel campaigns focused on engagement and ROI.
• Manage web development and user experience for brand consistency.
• Analyse digital performance data for insights and optimisation.
• Collaborate with cross-functional teams to ensure aligned storytelling.

Skills

Digital strategy leadership

Creative team management

Multi-channel campaign development

Web development (WordPress, Shopify)

Google Analytics

Meta Ads Manager

Marketing automation tools

Communication skills

Analytical skills

Job description

Senior Digital Marketing ManagerLocation : Cape Town Waterfront (On-site)Job Type : Full-timeAbout the RoleWe're looking for a Senior Digital Marketing Manager with a strong foundation in creative leadership to join our growing hospitality group.This is a pivotal opportunity to shape and lead the digital presence of multiple restaurant brands, and to help drive our expansion.You'll oversee brand storytelling, campaign performance, and digital innovation.Key Responsibilities

• Lead and manage all aspects of digital strategy across multiple brands in the hospitality portfolio.
• Oversee and mentor a creative team of designers, copywriters, and marketing coordinators to ensure excellence across every campaign.
• Develop, implement, and optimise multi-channel campaigns (SEO, SEM, social, content, email) focused on engagement and ROI.
• Manage web development and UX, ensuring seamless functionality, design integrity, and brand cohesion across all sites.
• Analyse digital performance data to drive insights and continuous optimisation.
• Collaborate cross-functionally with brand, operations, and executive teams to ensure aligned storytelling and measurable growth.
• Maintain exceptional organisation, communication, and project flow across concurrent campaigns.Qualifications & Experience
• 10+ years' experience in digital marketing, with 5+ years in senior or agency leadership.
• Proven expertise in web development (WordPress, Shopify, or similar CMS) and strong knowledge of UX / UI principles.
• Hands-on experience with Google Analytics, Meta Ads Manager, and marketing automation tools.
• Proven success driving multi-channel campaigns with measurable results.
• Strong creative sensibility combined with analytical discipline.
• Excellent communication, leadership, and organisational skills.Why Join UsThis is more than a role, it's an opportunity to join a creative powerhouse shaping the future of hospitality.The Ideal CandidateYou're equal parts creative visionary and digital strategist, someone who thrives in fast-paced environments, balances art with analytics, and turns ideas into measurable impact.

You inspire teams, lead with precision, and deliver excellence at scale.Apply via LinkedIn or send your CV & portfolio to : Job Type : Full-timeWork Location : In person