Senior Marketing Coordinator - Relay Jeans

The Foschini Group; Gauteng; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A leading South African retail company seeks a marketing professional to manage strategies involving PR, events, and customer engagement. Responsibilities include coordinating seasonal briefs, managing briefs, and driving brand partnerships. Candidates should have a marketing degree and 4-6 years of experience. The role offers a dynamic work environment in the fashion sector.

Qualifications

• 4 to 6 years of marketing experience.
• Youthful, confident, current, and connected personality.

Responsibilities

• Coordinate marketing activities across PR, events, influencers, and customer engagement.
• Manage briefs and media planning.
• Conceptualize and execute brand events.

Skills

Excellent verbal and written communication

Interpersonal skills

Understanding of marketing analytics

Customer-obsessed mindset

Ability to influence and persuade

Education

Marketing degree or diploma

Tools

Microsoft Office Suite

Job description

Overview

Job description with responsibilities and qualifications focused on marketing activities across PR, events, influencers and customer engagement. This role involves coordinating seasonal briefs, managing briefs, media planning, ideation of brand events, and managing internal and external brand communications.

Responsibilities

• Input into the overall marketing strategy with a specific focus on PR, EVENTS, INFLUENCERS, and CUSTOMER.


• Seasonal brief coordination for the brand.


• Management and coordination of briefs.


• Media plan, exposure and editorial coverage.


• Ideation of brand-right events/concepts to grow exposure and equity in the market place.


• Conceptualising, coordinating and executing events with the Brand Manager.


• Management of internal and external brand PR channels – LinkedIn and others.


• Key liaison with the Markham merchandise team on product.


• Internal brand culture, communication plan and events.


• Manage CSI for the brand with internal and external stakeholders.


• Drive outside brand partnerships and opportunities.


• Customer and market research to drive innovation and newness into the business and ensure we stay current.


• Project management, invoice processing and budget tracking.

Qualifications and Experience

• A marketing degree or diploma and ability to develop long-term marketing plans.


• 4 to 6 years marketing experience.


• To fit the brand, you are to be Youthful, Confident, Current and Connected.


• A customer-obsessed mindset and Brand Love!

Additional Skills and Attributes

• Up to date and on the pulse with the latest developments and trends in fashion, music and South African culture, and a love for fashion yourself.


• Excellent verbal and written communication, interpersonal skills and an interest in Fashion.


• You will get the word out there in the right way.


• Strong understanding of marketing analytics and reporting.


• Understanding of marketing and consumer behavior insights.


• Experience in managing brand CI and tone of voice.


• Eye for detail and exceptional organisational skills.


• Ability to make decisions, meet deadlines and be a results-driven individual who works well in a fast-paced, high-performance team without supervision.


• Ability to influence and persuade at all levels.


• Resilience and emotional maturity.


• Proficient in the Microsoft Office Suite of products.

Behaviours

• Applies market and business insights to drive objectives.


• Conveys information clearly and concisely.


• Understands, anticipates, and meets customer needs and expectations.


• Makes timely, well-rounded, informed decisions.


• Interprets and simplifies complex information to resolve problems.


• Assesses and improves efficiency, effectiveness, and quality of processes.


• Learns and adopts new technology to enhance productivity and support growth.

EEO and About Us

Preference will be given, but not limited to candidates from designated groups in terms of the Employment Equity Act. About us: what we are and who we are is because of our people.

About Us

TFG is an internationally diversified retail portfolio of 34 speciality lifestyle and apparel brands that inspire our customers to live their best lives and are woven into the lives of millions.

Our vision is to create the most remarkable omnichannel experiences for our customers.

TFG is more than a workplace, it is a launchpad for your growth.

Join us and explore endless growth opportunities across our diverse brands.

We are a purpose-led business, and on this team, you'll share the pride of making an impact across a whole industry. We're the designers, the makers, the shakers and the teams behind the scenes.

About the Team

Relay Jeans is a South African speciality denim lifestyle brand. The brand is renowned for its youthful, on-trend products and specialist denim store experience. Relay Jeans are made from only the highest quality denim and are designed for comfort and style.

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