Senior Marketing Associate

International Flavors & Fragrances; Johannesburg; Hybrid; ZAR 300,000 - 450,000; Full time

Job summary

A leading flavor and fragrance company located in Johannesburg seeks a Customer Experience professional. You will analyze trends, develop concepts, prepare presentations, and create marketing collateral in the food and beverage sector. Ideal candidates will possess a degree in marketing, have at least 2 years of B2B marketing experience, and strong skills in communication and data analysis.

Qualifications

• Minimum 2 years of experience in marketing preferably B2B within food and beverage manufacturing.
• Ability to craft a compelling story driven by data to deliver insights.

Responsibilities

• Identify trends driving growth in food and beverage categories.
• Support customers in product development using category trends.
• Prepare and present presentations showcasing trends and consumer insights.
• Produce professional marketing materials that showcase technologies.

Skills

Advanced in Microsoft365

Proficiency in Excel and PowerPoint

Basic Graphic Design

Strong people skills

Excellent written and verbal communication skills in English

Experience in marketing communication

Education

Bachelors degree in marketing or equivalent

Job description

Overview

As Customer Experience (CX), we own the experience that we provide to our customers by activating the IFF brand and IFF solutions to provide value and differentiation across the various touch points of the customer journey. CX does this by delivering compelling & captivating content, ideas, and insights that shape the strategic story and engagement with customers to drive interest and positive outcomes, resulting in IFF business.

This will be a full time office-based role, with the potential for hybrid work after the first 6 months.

Responsibilities

Trend Analysis

Identify the main trends driving growth in food and beverage categories (focus on Dairy, Beverage, culinary) via tools like Mintel, Euromonitor, secondary reports etc to create & deliver compelling customer content for grow / retain / defend our business.

Concept Development

Supporting customer in their new product development journey by utilizing category trends and consumer insights to ideate and suggest relevant food and beverage concepts .

Strategic Alignment

Link market and consumer dynamics with IFF’s portfolio strengths to identify business opportunities.

Client Presentations

Prepare and present comprehensive presentations for our customers, showcasing trends, consumer insights, and proposing innovative product concepts.

Market Mapping and Gap Analysis

Analyze the market to identify new product launches and emerging trends.

Marketing Collateral Design

Produce professional marketing materials including flyers, one pagers, email banners and logos that showcase IFF’s various technologies while remaining true to the Corporate Brand.

Insights and Research

Gathering data and insights about food industry or food companies through desk research

Execution of Marketing activities

Coordinating and collaborating with sales, innovation and business units to drive industry initiatives and activities.

Required Skills

• Advanced in Microsoft365 and related programs. Proficiency in Excel and PowerPoint a must.
• Basic Graphic Design
• Moderate level of expertise and works independently on data analysis and interpretation.
• Strategic thinking, learning agility “rolling up sleeves” to drive for results, creativity, problem solving and strong business acumen.
• Strong people skills and an effective collaborator
• Influencing and networking skills
• Ability to craft a compelling story driven by data to deliver insights.
• Demonstrating ability to coordinate with cross-functional teams
• Excellent written and verbal communication skills in English
• Should have worked in marketing communication
• Should have understanding of research and data
• Excellent communication Skills
• Experience of creating marketing collaterals
• Experience in coordinating with marketing agencies to coordinate events executions.
• Passion for thinking of new and innovative ways of marketing in B2B environment
• Adaptable and ready to learn the ways of working

Required Experience

• Minimum 2 years of experience in marketing preferably B2B within food and beverage manufacturing
• Bachelors degree in marketing or equivalent

At IFF, we believe that your uniqueness unleashes our potential. We value the diverse mosaic of the ethnicity, national origin, race, age, sex or veteran status. We strive for inclusive workplace that allows each of our colleagues to bring their authentic self to work regardless of their religion, gender identity & expression, sexual orientation, or disability.