Senior Marketing Analytics And Automation Specialist

Dis-Chem Life; Johannesburg; On-site; ZAR 500 000 - 700 000; Full time

Job summary

A leading healthcare provider is seeking a Senior Marketing Analytics and Automation Specialist. This role involves implementing GA4, managing tracking strategies, and delivering insights to optimize marketing performance. Candidates should have advanced analytics skills and a strong background in CRM automation. The position offers competitive salary and the opportunity to work with innovative marketing teams.

Benefits

Competitive Salary

Access to the latest tools and technologies

Opportunity to work on groundbreaking projects

Qualifications

• Advanced understanding of GA4 core analytics and event tracking.
• Strong experience with Google Tag Manager and UTM governance.
• Proven track record in campaign measurement and ROI analysis.

Responsibilities

• Implement and manage GA4 and Google Tag Manager across media channels.
• Create and maintain UTM frameworks for all campaigns.
• Deliver actionable insights for media and budget decisions.

Skills

GA4

Google Tag Manager

Looker Studio

CRM automation

A/B testing

SEO

Problem-solving

Data visualization

Education

5–8 years in marketing analytics or related digital roles

Tools

Google Data Studio

Power BI

Tableau

Job description

Senior Marketing Analytics and Automation Specialist

Join to apply for the Senior Marketing Analytics and Automation Specialist role at Dis-Chem Life.

Purpose Of The Role

The Senior Marketing Analytics & Automation Specialist exists to ensure every marketing decision at Dis-Chem Life is powered by accurate, timely, and actionable data.

Role Summary

This role is ideal for a hands‑on marketing analytics expert who thrives on accuracy, structure, and delivering insights that move the needle.

To succeed, you will need advanced technical competency in GA4, Google Tag Manager, Looker Studio, and CRM automation, paired with a sharp analytical mindset and the ability to translate complex tracking data into actionable recommendations.

You will work across channels, from paid media to SEO to CRM ensuring tracking frameworks are watertight, automation flows are seamless, and insights are delivered fast and clearly.

The role demands someone highly detail‑oriented, process‑driven, and confident in communicating across departments and seniority levels.

It also calls for a proactive problem‑solver who can troubleshoot discrepancies, maintain governance over UTM and attribution structures, and continuously improve marketing's data ecosystem for speed, accuracy, and insight generation.

Benefits

• Competitive Salary
• Access to the latest tools and technologies
• Opportunity to work on groundbreaking projects with large datasets and innovative AI-driven insurance techniques
• Lead analytics and automation in a high‑growth marketing team
• Be part of a brand with a national footprint and loyal customer base

Key Responsibilities

• Implement and manage GA4, Google Tag Manager, and tracking pixels across all performance and owned media channels
• Create, enforce, and maintain consistent UTM frameworks for all campaigns
• Set up, monitor, and optimise conversion events (Meta, Google Ads, LinkedIn, TikTok, etc.)
• Troubleshoot and resolve tracking discrepancies across platforms
• Identify opportunities for A/B testing and conversion optimisation
• Build and manage Looker Studio dashboards for real‑time campaign tracking
• Deliver actionable insights to guide media and budget decisions
• Provide analysis to support campaign optimisation and ROI improvements
• Conduct basic SEO audits and implement technical fixes
• Track organic performance and recommend improvements
• Develop and manage pre‑lead automation flows in the CRM
• Ensure accurate data integration between marketing platforms and CRM
• Verify and reconcile media spend against lead volumes in the lead management system
• Assist with ROI analysis, month‑end performance reporting, and provide lead volume and spend forecasts for the month ahead

Soft Skills

• Excellent problem‑solving skills with a bias for action
• Highly detail‑oriented and process‑driven with a zero‑tolerance approach to data errors
• Fast but careful, moving quickly without sacrificing reliability
• Strong communication skills, able to explain technical findings to technical and non‑technical audiences in a clear and actionable way
• Proactive and self‑motivated, able to manage multiple projects simultaneously
• Data‑driven mindset, offering actionable solutions that enhance business operations
• Strong team player, working effectively across departments to align initiatives with business goals
• Sharp eye for detail, ensuring reports and dashboards are reliable and insightful
• Managing multiple tasks and projects in a dynamic environment while meeting deadlines and delivering quality work
• Willingness to learn and adapt to evolving business needs, quickly picking up new tools and technologies

Technical Skills

• Advanced GA4 – core analytics, event tracking, funnel setup
• Google Tag Manager implementation – tag configuration, triggers, variables, and testing
• Proven Looker Studio dashboard development and data visualization experience
• Strong UTM governance, attribution modeling, and tracking strategy knowledge
• CRM marketing automation experience (Zoho, HubSpot, Salesforce, etc.)
• Strong Excel / Google Sheets data manipulation skills
• SEO tools experience (Google Search Console, SEMrush)
• Familiarity with heatmap / session replay tools (Microsoft Clarity)
• Understanding of API integrations and data compliance (POPIA)
• Meta Events Manager (Pixel & Conversions API) – Facebook / Instagram tracking
• Google Ads conversion tracking – lead submissions, phone call tracking
• 5–8+ years in marketing analytics, tracking, or related digital roles
• Strong experience with marketing analytics platforms (Google Analytics, Google Tag Manager, Facebook Business Manager)
• Experience with data visualization and reporting tools (Google Data Studio, Power BI, Tableau, or similar)
• Strong Excel / Google Sheets skills
• Strong UTM governance and attribution knowledge
• Solid understanding of digital marketing channels and campaign measurement techniques
• Experience in insurance, financial services, or high‑volume lead generation is a plus
• API integration and broader MarTech experience is a plus
• Familiarity with POPIA and marketing data compliance

Referral Bonus

Referrals increase your chances of interviewing at Dis‑Chem Life by 2x.