Senior Manager : Digital Marketing Strategy (142577)

Nedbank; Johannesburg; On-site; ZAR 800 000 - 1 000 000; Full time

Job summary

A leading financial institution in Johannesburg seeks a Senior Manager for Digital Marketing Strategy. This pivotal role involves leading digital marketing initiatives, driving capability building, and leveraging data and MarTech tools to achieve business objectives. Ideal candidates will have substantial experience in digital marketing and a postgraduate degree in a related field. This position offers opportunities to innovate and enhance client experiences through advanced technologies.

Qualifications

• 7–10 years in senior digital marketing roles, proven leadership experience.
• Ability to drive strategy and build digital marketing maturity.
• Expertise in MarTech platforms and AI-driven marketing.

Responsibilities

• Lead integrated digital marketing strategies.
• Drive capability building across teams.
• Partner with technology to optimize campaigns.

Skills

Digital advertising platforms

Agile project management

Process improvement

Data analysis

Strategic thinking

Education

Postgraduate degree in Marketing or Communications

Professional certification in Digital Marketing

Tools

Adobe Experience Cloud

Job description

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Senior Manager : Digital Marketing Strategy Location : Nedbank City of Johannesburg, Gauteng, South Africa.\

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Job Purpose The Senior Manager : Digital Marketing Strategy oversees the development of digital marketing initiatives, enhancing capabilities and progressing maturity at Nedbank.\

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They contribute to the effective use of data and marketing technology (MarTech).\

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Leading a team of digital marketing managers and collaborating closely with marketing pods and agile squads, this individual crafts data-driven, performance-focused strategies that align with business objectives to achieve meaningful results.\

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Utilising Nedbank's full MarTech suite, including Adobe Experience Cloud and emerging AI technologies, they enable teams to innovate, personalise client experiences, and boost commercial growth.\

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The role is crucial in converting complex data and technology into effective strategies, ensuring digital marketing efforts are innovative, client-focused, and aligned with Nedbank's vision for future-ready marketing.\

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Key Responsibilities\

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• Lead the development of integrated, measurable, client-centric digital marketing strategies.
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• Drive capability building and maturity in digital marketing across teams.
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• Partner with pods and agile squads to design, test, and optimise performance-driven campaigns.
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• Use insights and analytics to ensure strategies are aligned with business growth and ROI.
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• Partner with group technology and other functions to creatively leverage Adobe Experience Cloud and other MarTech tools.
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• Act as a catalyst for MarTech-enabled creativity, guiding marketers across the group.
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• Ensure MarTech initiatives are tightly integrated with campaign objectives and deliver clear, measurable value.
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• \Provide strategic input into MarTech enablement roadmaps.
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• Identify and champion opportunities to apply AI and advanced technologies in marketing activity.
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• Collaborate with cross-functional teams to evaluate and implement AI tools.
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• Contribute to the responsible governance of AI and data-driven marketing.
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• Build awareness and capability across marketing teams on the creative potential and limitations of AI.
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Education & Qualifications\

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• Postgraduate degree in Marketing, Communications, or a related field (master's degree is advantageous).
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• Professional certification in Digital Marketing and relevant MarTech tools is advantageous.
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Experience\

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• 7–10 years in senior digital marketing roles, with proven leadership experience.
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• Demonstrated ability to drive strategy, build capability, and uplift digital maturity.
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• Expertise in creatively applying MarTech platforms (preferably Adobe Experience Cloud) to drive marketing success.
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• Experience working cross-functionally with technology and data teams.
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• Interest and aptitude in AI-driven marketing innovation.
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• \Agency experience is advantageous.
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Technical Skills\

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• Digital advertising platforms (programmatic display, paid search and performance media) – Advanced.
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• Agile ways of working and project management – Progressive.
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• \Process improvement and journey orchestration – Progressive.
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Behavioural Competencies\

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• Change Leadership – Inspire and guide teams through transformation.
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• Cross-Functional Influence – Build alignment across marketing pods, Group Technology, risk and compliance, and external partners.
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• Strategic and Conceptual Thinking – Translate complexity into actionable strategies.
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• Planning & Project Management – Prioritise, roadmap, and deliver effectively.
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• Customer Focus – Keep client-centricity at the core of digital initiatives.
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• Ethical Responsibility – Ensure responsible application of AI and data-driven marketing.
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• Tenacity & Resilience – Persist through setbacks with determination and a solutions-focused mindset.
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Organisational Fit\

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High Fit Facets : Challenging the status quo, continuous improvement, customer focus, personal growth, planning for long-term success.

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Low Fit Facets : Growth at any cost, geographic dispersion, thriving on risk.